Instead of running with the "you're probably not" cheeky ending in the original, SoFi decided to edit that out just in time for the Super Bowl after receiving negative feedback on Twitter. Twitter, the magnet of negative feedback and and center of people-who-can't-take-a-joke. Still, SoFi discussed it internally, and justified removing the wink&nod at the end because it wasn't on brand.

The ad is identical on everything else, SoFi identifies the people who are great, a grate, and the guy whose mom thinks he's great but he's not great. Helping their members succeed is what SoFi does. Being quick on their feet - like updating a super bowl spot just days before it's time to air - is also on SoFi brand. The ad will run in the first quarter.

Muh-tay-zik Hof-fer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.