Sol beer celebrates Local Heroes. IN this case, Minna Parikka, Shoe Designer who started a shoe company at 25 after getting fired. Her shoes are delightfully offbeat and very Finnish. But she's doing quite well and selling her shoes in 25 countries including the States. Good for her!

Client: Hartwall Agency: 358 Helsinki Director: Sam Shingler Production company: Woodpecker Films & 358 Motion