Nespresso sell a lot of coffee around the world, and they use the UN Ambassador/ suave actor/ sexiest man alive George Clooney as their spokesperson. Nespresso's coffee isn't fair trade, and Solidar.ch wants to change this, hoping that if enough people email George and ask him to demand fair trade coffee from Nespresso, they will have to change their ways. In fact Solidar has a list of demands. So what do Solidar.ch do?

Kick a George Clooney-lookalike in the balls with a Nespresso-sign. Of course.

Solidar.ch says: "If Nespresso had a choice, no-one would watch this commercial with George Clooney. Ask George Clooney to commit to fairly traded coffee on Solidar.ch"

Client: solidar.ch Concept: Spinas Civil Voices Director: Alexander Meier
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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