There seems to be a gold rush lately in making print ads not just print ads, this one turns into a speed-test game on any smartphone where you can challenge your friends and the winner can get a Sonera 4G

Ad agency: DDB Helsinki

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.