The Sonos ad wasn't exclusive to the super bowl. It shows off the ability to flood rooms with music of your choice - using internet based apps from 8tracks to Spotify - by using colors. It also reminds me to get that million dollar mansion where I can put my Sonox gadgetry that I also have to buy because I'm one of those dork who still has albums and turnatables. Get off my lawn.

Ad agency: 72andSunny, Los Angeles

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.