When Sony 3D TV engaged Jonathan Glazer to create their latest advert there's no ninnying about with silly images showing you (on your less than stellar TV set) how PURDY it'll all become with 3D. Nor are there any families doing 3D impossible things to explain the 3D experience. Nope. Glazer simply 3D-blurs up all sorts of awesome action, including a perfectly scrumptious goal-explosion at the end and the line taunts: This is 3D TV. Maybe it's time to get a 3D TV. If I do, can I see that explosion again, but in 3D?
*runs downstairs, slams door, sound of tires screeching*