Oh no they didn't. Oh yes they did! Sony has made a homage to their own balls (heh). What were they thinking? Apparently, this:
"This is a great creative idea that not only cleverly maximises nostalgia around a previous Sony campaign, but explodes the idea digitally without having to support it with TV. We’re really excited about the launch."
Launch of what? Those dorky glasses? Oh. 3D products. Gotcha.
Ad agency: Crayon