Sony Blu-Ray Disc - Lasers (2007) 0:90 (UK)

The advert was filmed on location in Hungary within a working industrial chimney, with all shots taken in the absence of any form of natural light. A bank of lasers capture the action of gladiators battling futuristic robo-cops and suped-up motor cars being dropped from a sheer height (hence the industrial chimney).

DIRECTOR: Brett Foraker
PRODUCER: Annabel Ridley
PRODUCTION CO: RSA Films Ltd (London)
AGENCY: Fallon London
CREATIVE DIRECTOR: Juan Cabral
CREATIVE DIRECTOR: Richard Flintham
ACCOUNT DIRECTOR: Rachel Emms
CREATIVE: Lawrence Seftel
CREATIVE: Dave Day
AGENCY PRODUCER: Rachel Hough
PRODUCTION MANAGER*: Margo Mars
DIRECTOR OF PHOTOGRAPHY: Daniel Landin
PRODUCTION DESIGNER: Jonathan Lee
EDITOR: Adam Rudd @ Final Cut
POST PRODUCTION: The Moving Picture Company
TELECINE Jamie Wilkinson - The Mill
UK LASER SFX: CMT