Sony Bravia Asia Pacific - Threads (2007) 0:60 (Singapore)

Agency: Y&R Asia, Singapore
ECD: Rowan Chanen
Copywriter: Edward Ong
Art Director: Scott McClelland / Kirsten Ackland
Agency Producer: Kim Lim
Production Company: Velocity Films
Director: Keith Rose
Producer: Karen Kloppers
Director of Photography: Keith Rose
Editing company: Deliverance Post Production
Editor: Ricky Boyd
Post Production: Waterfront Post
IQ Artist: Heino Henning
3D: Condor Post
Music composition: Robert Schroder / Lorraine Shannon (Members of SAMRO)

Your rating: None Average: 3.8 (23 votes)
Submitted by dabitch on 4. November 2007 - 13:49.
dabitch's picture

Do not like. What's with the fugly 'beauty-shot' where some person is in a window with the pyramid on their head? Concentrate man, that's not a good beauty-shot! Also, would have scored much better with some middle-shots of the strings rolling down, all we have is closup+far-away shot which positively screams "it is all done in post". The other Bravia ads did their things for real, and that was a huge part of the magic. Also, wow, the music is so not doing it for me. Its not bad but it isn't great either.

Submitted by caffeinegoddess on 4. November 2007 - 15:40.
caffeinegoddess's picture

Feels like it tries a bit too hard. Granted the others do too, but at least they have minimal post work, unlike this.

Submitted by mochazina on 5. November 2007 - 9:28.
mochazina's picture

Good effort, I like the song. 

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