Bonus: I was in Italy at the shoot of this commercial if you missed it. Marked as Australian as it had its Australian premiere over the weekend, but as yet no date has been set for it being shown in the UK, the ad agency is Fallon London though.

Ad agency: Fallon, London

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • duncanmacl's picture

    I saw this come on TV a couple of nights ago and I must admit it didn't grab me. Maybe it's the music. Maybe it's watching people watch some football guy. I didn't realise at the time that it was Kaka.

    Feb 25, 2009
  • adlib's picture

    I think the music was the right choice.

    Feb 27, 2009
  • mpared's picture

    I agree the music is great ....but is it balls and paint ?? or even the one with the bunnies! I think this new sony tvc is not in the same league as the ones we used to have from sony ! Its a bit plain and for me a unemotional !

    Mar 03, 2009

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