With a budget of exactly 0 bucks, Kobayashi did all the shooting, 3D animation, editing and compositing of this little ad, which is an ad for himself and not Sony Bravia. :)
Everything started as a "standard" test commercial to expand my director«s reel.
I really wanted to do my own piece of the "Sony Bravia" saga, but giving it an unconventional twist.
I also decided to follow the marketing strategy of the brand, landing this teaser on Youtube.
I then sent emails to the press and the blog community, just including the link to the video on YouTube.
The subject was really cryptic "New Sony Bravia teaser???"
With great and unexpected surprise in just 4 days more than 80 blogs published a news about the video.