They've done bouncing balls and colourful bunnies, they covered Miami in foam, exploded paint all over grey apartment blocks, and built a giant zoetrope in Italy. To top all that, they have now exploded thousands of glitter-filled ballons in an abandoned Romanian Casino. More than four thousand balloons and three thousand pounds of glitter.
Sony for its range of BRAVIA 4K HDR televisions. The whole thing was shot in 4K, so you can see every single piece of glitter as they cascade through the aging building. To ensure that he got his shots, high-speed photographer Fabian Hefner attached a noise sensor to his camera shutter so it triggered every time a balloon popped. Musician Tom Odell was commissioned to re-record the Cyndi Lauper song ‘True Colors’ for the commercial, and the song was released as a single on September 30th.