Campaign: SONY DI 2011
Spot: Sony Cybershot “Take Control”
Client: Sony

Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Gavin Lester
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production/Managing Partner: Peter Cline
Producer: Mary Ellen Dugan
Group Account Director: Kelli Stam
Account Director: Go Wakimoto
Planner: Brit Browning

Production Company: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Scott Kaplan
Director of Photography: Tim Hudson

International Production Company: Big Blue Production Co.
Producer: Suthida Sukumalanand
Shoot Location: Bangkok, Thailand

Editorial Company: Arcade Edit
Editor: Stewart Reeves
Executive Producer: Deanne Mehling
Producer: Ali Reed
Assistant Editor: Andrew Leggett

Completion/Special Effects
Colorist: Mark Gethin
Transfer Facility: MPC LA
Online/VFX: Jake Montgomery
VFX Supervisor: Jake Montgomery
Henry/Flame Artist: Jake Montgomery
Executive Producer: Andrew Bell
Head of Production: Jenny Bright
Producer: Jenny Bright

Recording Studio: Juice
Mixer: Bob Gremore
Asst Mixer: Chris Zavala
Executive Producer: Natalie Pranevsky

Music: Human