Sony "Ear Crunches" (2014) :30 (Canada)

Hi-res audio from Sony. Time to get your ears ready for the experience. It's always a challenge trying to sell a TV when you're watching TV on a brand other than said TV, and audio products are no different. This ad skirts the challenge nicely by using silly humor. And that's exactly why I like it.

Agency: DDB Canada Toronto
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Paul Wallace
Copywriter: Allan Topol
Art Director: Craig Ferguson
Agency Producer: Marie-Pierre Toure
VP Business Unit Director: Nicole Lupke
Account Coordinator: Sheel Gohil
Director of Strategic Planning: Tony Johnstone
Media Company: Universal McCann
Production Company: OPC
Production Company Executive Producer: Harland Weiss
Production Company Executive Producer: Donovan Boden
Production Company Executive Producer: Liz Dussault
Director: Filip Nilsson
Director of Photography: Nicolas Bolduc
Cameraman: Mike Pesut
Line Producer: Dwight Phipps
Post-Production Company: Saints Editorial & AlterEgo
Editor: Stephen Sora
Online Editor: Steve MacGregor
Colourist: Wade Odlum
Audio House:Tattoo Sound + Music
Audio House Director: Clive Desmond
Audio House Producer: Christine Leslie
Audio House Engineer: Dan Horton
Casting Agency: Steve Mann Casting
VFX/Animation Co: Swiss
VFX Supervisor: Leo Wilk
VFX Producer: Sofia Malmgren

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Jessie's picture

Is he mexican or asian?

Jason's picture

Lol, i suspect he is mixed half spanish half asian or of the sort the question for me is, is he really moving his ears?

Dabitch's picture

No, that's done by Leo at VFX/Animation Co Swiss