Submissions recently seem to be made for me! When you're not deulling with flame throwers in slow-motion, or exploring new sports like "pomparkour", setting skater kids on fire and sending them through the streets of Mexico city, you're making kids launch rockets with computers. Wee!

Mental note: start working on sports gear, energy drink and computer accounts instead of all this makeup stuff.

So what's the deal here? Simple: The first rocket to reach the moon had less computing power than today's Sony VAIO notebook. Which raised the question: can a Sony VAIO laptop with Intel processors launch a rocket into space? 180LA decided to put this to the test, put eight brilliant high school students together with Tom Atchison, founder of Rocket Mavericks and then briefed them using Sony VAIO laptops with Intel Core Processors, to design, to build and launch a 29-foot tall, 1,100-pound rocket into the stratosphere.

The Sony VAIO Z-series laptop with Intel Core i5 Processors was built into the inner chamber of the rocket to run key on-board functions while the VAIO F-Series: 16.4" screen, Intel Core i7 Processor with Turbo Boost served as mission control for the launch.

Did it work? Indeed it did. The rocket soared over 147000 feet and reached a top speed of 2.8 mach.


Client: SONY Electronics USA Campaign: VAIO, The Rocket Project Digital/Films: Apollo Video Trailer, The Countdown Begins, The Countdown Continues, Ultimate Product Launch, Houston We Have a Problem, We Have Liftoff Agency: 180 Los Angeles Executive Creative Dir: William Gelner Creative Director: Ari Weiss, Gavin Lester, Amir Farhang Art Directors: Ryan Pocket Fluet, Jungshih Wang Copywriter: Ben Barney Designer: Kevin Will Chen Head of Production/Managing Partner: Peter Cline Senior Producer: David Emery Digital Producer: Christopher Neff Planner: Brit Browning Account Director: Kelli Stam Account Manager: Lauren Keeton WEB SITE Web Site Development: Hello Design Creative Directors: David Lai, Hiro Niwa Associate Creative Director: Sung Hean Design Director: Eunice Oh Executive Producer: George Lee Senior Project Lead: Barry Chiang Technical Lead: Justin Blackwell PRODUCTION Production Co.: Director: Andrew Fried Directors of Photography: Various (Bill Winters, Stephen Dickter, Chris Messina, Matthew Akers, Zoran Popovic) Executive Producer: Frank Scherma Executive Producer: Justin Wilkes Head of Production: Bob Stein Producer: Andrew Fried Story Producer: Amy Korngiebel Casting Director: Aine Carey Production Staff: Denny Rubianes, Kelly Martin Shoot Location: Los Angeles/Black Rock , NV Date: 1/17 to 7/23/10 EDITORIAL Editorial Co.: Outpost Digital Editor: Ting Poo Executive Producer: Liz Friesell-Mason Producer: Chanel Boyd Assistant Editor: Chris Messina MUSIC Stock

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.