Director Jeff Low from biscuit filmworks UK shot this advert for Sony PlayStation Move. A videogame-playing preteen is transformed into a rat who unleashes the power of the "magic wand" controller that accompanies the new game "Sorcery." I wish I could turn some of my co-workers into a chunk of cheese.

Agency - 180 Amsterdam
Agency Producer - Susan Cook
Art Director - Ed Ryder
Copywriter - Bryan Stewart

Production Company - biscuit filmworks UK
Director - Jeff Low
Prod Producer - Kwok Yau
Executive Producer - Orlando Wood

Post - Glassworks Amsterdam
Edit - Work Post


Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Great video :)

    Sep 17, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.