Director Jeff Low from biscuit filmworks UK shot this advert for Sony PlayStation Move. A videogame-playing preteen is transformed into a rat who unleashes the power of the "magic wand" controller that accompanies the new game "Sorcery." I wish I could turn some of my co-workers into a chunk of cheese.

Agency - 180 Amsterdam Agency Producer - Susan Cook Art Director - Ed Ryder Copywriter - Bryan Stewart Production Company - biscuit filmworks UK Director - Jeff Low Prod Producer - Kwok Yau Executive Producer - Orlando Wood Post - Glassworks Amsterdam Edit - Work Post
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Great video :)

    Sep 17, 2012

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