Director Jeff Low from biscuit filmworks UK shot this advert for Sony PlayStation Move. A videogame-playing preteen is transformed into a rat who unleashes the power of the "magic wand" controller that accompanies the new game "Sorcery." I wish I could turn some of my co-workers into a chunk of cheese.

Agency - 180 Amsterdam
Agency Producer - Susan Cook
Art Director - Ed Ryder
Copywriter - Bryan Stewart

Production Company - biscuit filmworks UK
Director - Jeff Low
Prod Producer - Kwok Yau
Executive Producer - Orlando Wood

Post - Glassworks Amsterdam
Edit - Work Post

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Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Great video :)

    Sep 17, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.