See also Playface 60 (Variant) and the Badland post Playstation "Gamefaces" not really a new idea.

From ad agency Wieden+Kennedy Tokyo and directed by Partizan Dark Room's Timothy Saccenti, edited by Dayn Williams of Cut + Run, both of whom traveled to Japan for the project.

Dayn Williams was asked to come on board by +cruz, Creative Director at Wieden+Kennedy Tokyo. Having worked together on the Nike "Like Love" Campaign, Williams was +cruz's natural choice. Dayn approached the project with a complicated ''frame cutting'' technique. He was also involved with the entire creative process, working closely with the agency, director and the color correction and effects talent during each phase of production.