See also Playface 60 (Variant) and the Badland post Playstation "Gamefaces" not really a new idea.

From ad agency Wieden+Kennedy Tokyo and directed by Partizan Dark Room's Timothy Saccenti, edited by Dayn Williams of Cut + Run, both of whom traveled to Japan for the project.

Dayn Williams was asked to come on board by +cruz, Creative Director at Wieden+Kennedy Tokyo. Having worked together on the Nike "Like Love" Campaign, Williams was +cruz's natural choice. Dayn approached the project with a complicated ''frame cutting'' technique. He was also involved with the entire creative process, working closely with the agency, director and the color correction and effects talent during each phase of production.

Client: Sony Computer Entertainment Inc. Campaign: PS3 Playface Agency: Wieden+Kennedy Tokyo Executive Creative Director: Sumiko Sato Creative Director: +cruz Art Director: Shane Lester, +cruz Copywriter: Andrew Miller, Hiroshi Kuyama Agency Producer: Kenji Tanaka, San Takashima Production Company: Partizan Darkroom, London Director: Timothy Saccenti Producer: Russell Curtis Production Service Company: Camp Kaz, Tokyo Editorial Company: Cut + Run Editor: Dayn Williams Colorist: Stefan Sonnenfeld/Company 3 Flame: Alex Brodie/Digital Garden

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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