Sony Slim Playstation 3 - The Playfaces - (2009) :30 (Japan)


Sony Slim Playstation 3 - The Playfaces - (2009) :30 (Japan)

See also Playface 60 (Variant) and the Badland post Playstation "Gamefaces" not really a new idea.

From ad agency Wieden+Kennedy Tokyo and directed by Partizan Dark Room's Timothy Saccenti, edited by Dayn Williams of Cut + Run, both of whom traveled to Japan for the project.

Dayn Williams was asked to come on board by +cruz, Creative Director at Wieden+Kennedy Tokyo. Having worked together on the Nike "Like Love" Campaign, Williams was +cruz's natural choice. Dayn approached the project with a complicated ''frame cutting'' technique. He was also involved with the entire creative process, working closely with the agency, director and the color correction and effects talent during each phase of production.

Client: Sony Computer Entertainment Inc.
Campaign: PS3 Playface
Agency: Wieden+Kennedy Tokyo
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Director: Shane Lester, +cruz
Copywriter: Andrew Miller, Hiroshi Kuyama
Agency Producer: Kenji Tanaka, San Takashima
Production Company: Partizan Darkroom, London
Director: Timothy Saccenti
Producer: Russell Curtis
Production Service Company: Camp Kaz, Tokyo
Editorial Company: Cut + Run
Editor: Dayn Williams
Colorist: Stefan Sonnenfeld/Company 3
Flame: Alex Brodie/Digital Garden


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