No need for everything to be rough and tough in this world..... Sam Holst from he Sweet Shop tells the story of one outlaw who likes things soft.

Client: SCA AUSTRALASIA Agency: Clemenger BBDO Melbourne Production Company: The Sweet Shop Director : Sam Holst James McGrath (Executive Creative Director) Ant Keogh (Creative Director) TOM MARTIN (Art Director) Julian Schreiber (Copywriter) Sevda Cemo (Agency Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.