Bags ride free. And if they want to bring a little bag friend, you know, for company. That bag rides for free too.

Client: Southwest Airlines Agency: GSD&M Idea City Production Company: bob industries Director: Peter Care David Crawford (Group Creative Director) Bryan Pudder (Art Director) Clay Hudson (Copywriter) Karen Jacobs (Executive Producer) Maria Ivicic (Producer) Account Service: Marianne Malina, Catherine Campbell, Amy Rodgers Marketplace Planning: Rene Huey-Lipton

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