"Open on a sunny beach" was probably written in the script, but here it has a point. All the British knew about Spain was the beach, and the ad shows you every thing else Spain has to offer. LIke deer, birds in the forest and castles. So if you think you know Spain "think again", there's non-beach nature too.

Spain tourism

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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