Brainstorm ideas to improve service. Come up with funny gag. Then deliver the line from the brief. Yes, I am familiar with this execution.

Client: Spartan Stores, Grand Rapids, MI Advertising Agency: Fairly Painless Advertising (Holland, Michigan) President: Chris Cook Creative Director/Copywriter: Tim Hackney Account Director: Craig Davis Production Company: Utopic (Chicago) EP: Heather Mitchell Director: Al Wyatt Producer: Michael Pearson DP: Chad Terpstra Post-Production Company: Utopic (Chicago) Senior Editor: Kat Pryor Asst. Editor: Christen Nehmer Online: Christopher Elliot Audio/Sound Company: Utopic (Chicago) Mixer: Brian Leitner Casting: Chicago Casting: Casting Director Jennifer Rudnicke, PR Casting Grand Rapids Casting: Casting Director: Maureen Dreher, Fahey-Dreher Casting

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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