Brainstorm ideas to improve service. Come up with funny gag. Then deliver the line from the brief. Yes, I am familiar with this execution.

Client: Spartan Stores, Grand Rapids, MI
Advertising Agency: Fairly Painless Advertising (Holland, Michigan)
President: Chris Cook
Creative Director/Copywriter: Tim Hackney
Account Director: Craig Davis
Production Company: Utopic (Chicago)
EP: Heather Mitchell
Director: Al Wyatt
Producer: Michael Pearson
DP: Chad Terpstra
Post-Production Company: Utopic (Chicago)
Senior Editor: Kat Pryor
Asst. Editor: Christen Nehmer
Online: Christopher Elliot
Audio/Sound Company: Utopic (Chicago)
Mixer: Brian Leitner
Chicago Casting: Casting Director Jennifer Rudnicke, PR Casting
Grand Rapids Casting: Casting Director: Maureen Dreher, Fahey-Dreher Casting


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.