SPE Certified, a food certification and consulting program that brings scientists, nutritionists and chefs together to create healthy, delicious restaurant meals that are sourced, prepared and enhanced according to specified healthy guidelines. Consider it the food industry equivalent of the architecture world’s LEED Certification.

New York-based branding and design firm Carbone Smolan Agency (CSA) created the graphic identity for the movement, including its stamp of approval that identifies dishes that meet SPE’s health standards, plaques for restaurants and icons on menus. And it looks delish.

Brand identity design: Carbone Smolan Agency, carbonesmolan.com Video editing: John Kingman Client: SPE Certified
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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