This Nike spec ad written produced and directed by Samuel Buscapé has a nice misdirect. It starts first by building up the tension from what looks like a retro NASA movie, where something dramatic is happening.
This is spec work by two film students, and it's about 50 million times better than the nonsense that Johnnie Walker is putting out now in a literally plotless attempt to appeal to the sort of millennial who thinks brass band + hot air balloon = fun.
Where to begin with this? Tony is Back is the type of mysterious spec work that brings up more questions than it answers. Who is behind this? What are their motivations? How are the production values so high? Where is it coming from?
CashForGoldLions.com Turns Your Gold Lion Into COLD HARD CA$H!$$!$!$!, so brags the title of this video. Aaaah, snarktastic creatives mocking the lions, as sure of a sign of midsummer as linen suits sipping rosé on their expense account in Cannes is.