Spec work

 

.spec work (ads)

 

Spec ad: ASTI "Acid Violence" (2014) 1:30 (UK)

Spec ad: ASTI "Acid Violence" (2014) 1:30 (UK)

This spec ad for Acid Survivors Trust International (ASTI) was created to bring awareness to the very real problem that exists around the world, and the charity that does something about it.

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Spec Student ad: Smartwater

Graphic designer and recent Tyler School of Art grad Max Amato created these print ads for Smartwater. When I was in portfolio school I had a teacher who used to say "Visual solutions rarely solve anything." And while I don't entirely agree, I think it's hard to sustain a really big idea with them. In this case, these ads do come across as see say.

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Kurl-On Malala Yousafzai Bounce Back - print ad India

Kurl-on's latest ad uses Malala's ordeal to sell mattresses. Yes, Malala Yousafzai, the brave young Pakistani activist who got shot in the head by the Taliban for daring to attend school and championing all girls rights to education.

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Breastfeeding - You wouldn't do it in a toilet stall - spec ad

Johnathan Wenske and Kris Haro are studying advertising at the University of North Texas, and they created this SPEC campaign to support bill HB1706 in the Texas legislature, a bill that would prevent harassment of breastfeeding mothers and discrimination when they choose to nurse their child in public. Apparently this is a problem in Texas?

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HAW Hamburg Students create Haribo spec print ads.

Every so often advertising portfolio students are nice (or brave) enough to send us their spec ads.

These for Haribo Gummy Bears come from Valentin René Tillian and Michael Wilde, two students at HAW Hamburg, Design Department.

As far as pure visual solutions go, these seem like they'd find a nice home in Luerzers Archive.

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Converse (SPEC) "Cinderella" (2014) 1:00 (USA)

Converse (SPEC) "Cinderella" (2014) 1:00 (USA)

This is a spec ad for Converse, that reimagines the Cinderella story. It was directed by Plummer/Strauss. As a spec ad, it is definitely a departure from Converse's more rock and roll cooler-than-thou tone. It has a very 80s feel to it, at least to me.

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9/11 Forward. Together. - street art

9/11 Forward. Together. - street art

A group of Miami ad school students made this street art vandalizing tour (I'm not judging, I did it too when I was a student in the 90s), and a short spec film about their stunt that honors the the victims of 9/11 at the same time as it celebrates the memorial site by looking to the future.

“We wanted to create something different to show people that sharing the memory of 9/11 makes us stronger. We will never stop moving forward and we will never be alone. That’s what the connection between the two towers and the walking man symbolizes.”

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Tic Tac / 4 calories / Motel Room "Shake things up" - (2013) 3:00 (USA)

Tic Tac / 4 calories / Motel Room "Shake things up" - (2013) 3:00 (USA)

I honestly don't want to know why some of the things are they way they are in this bizarre, hallucination style scene in a shoddy motel written and directed by Crobin as a spec piece for Tic Tac. That's "Shake things up" Tic-Tac, and I feel a bit shook up after watching this disturbing three minute bit. So many ??????

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Gioni's Revenge - Condiments spanking women / Ketchup spanking - (2013) print (Italy)

Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.

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silvio berlusconi
Paris Hilton
michael-schumacher
 

Ford - Berlusconi /Hilton & Schumacher with bound & gagged women in their trunk - scam ad, India

If anyone here can help me decipher how on earth anyone might think this was a good idea, feel free. The first ad has Silvio Berlusconi and his personal collection of bound and gagged barely clad women in his trunk, which sort of makes sense as I assume that's how he lets his girlfriends travel with him (zing!). Next there's Paris Hilton ­with a trio of Kardashians in her trunk, and the third ad puts some gender equality in it as Michael Schumacher stows away Sebastian Vettel, Fernando Alonso, and Lewis Hamilton in his trunk. Everyone has junk in their trunk! Wait, what?

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