spec work (ads)

1-900-NERD-GIRL (2009) :45 (USA)

I have not watched the Lord of the Rings film even once, although I have seen the cartoon version of J.R.R. Tolkien's, The Hobbit many times in my younger days, and I still like it. I have watched only three of the episodes in the Star Wars saga, the first one being the film released in 1977. Maybe I like board games just because I like to roll dice. I am not a nerd.

I just found them likable, that's all. They are women, I'm a man, I found them attractive. It has nothing to do with what they were doing, the sexy voice, the costumes, the elf ears.... I am not a nerd. I will not call the number.

Besides, the number is not a real number, right? Right? Maybe, I should call just to make sure.


Ovaltine - Mom, are you home? - (2009) :30 (USA)

Ad agency alecbrownstein.com created this spec ad for ovaltine. Feels a little like that scene in Tru Blood where Sam Merlotte remembers his changeling childhood and how his parents deserted him one day - but much funnier.


Russell Bates - Clown Killer - (2009) :60 (SPEC)

FROM DIRECTOR RUSSELL BATES:
I was hanging around with some friends after surfing, and we got to talking about the various addictions that everyone faces at one time or another. Probably because my wife has a long-standing and very deep fear of them. I said, "man, I wish I could quit killing clowns." Someone at the table liked this a lot, and encouraged me to turn it into a spot.

A month or so later I had a two-day shoot on the Paramount back lot, and my DP Marc Laliberte pointed out that we might be able to squeeze in some extra work at the end of our second day. I wrote the dialogue, called an actor I know who works in the same collaborative, give-and-take style that I do, and the next day we shot Clown Killer in about 45 minutes of quickly fading sunlight. The rest of the cast consisted of friends from my art and make-up departments.

Crossroads Owner/EP Cami Taylor comments, "Clown Killer is very typical of Russell Bates - hysterically funny and exceedingly dark. I love it."


Attentats - Message to Obama / Make Love not War - (2008) 1:50 (France)

Jody Bouthillier @ ATTENTATS has a message that they hope to get passed on to Obama - and to ensure that the message gets forwarded by as many people as possible they made a film with some "hot" girl-on-girl action and a sadly predictable "twist". No, I don't think it's hot I'm just slapping the NSFW tag on it in case you work at a place where girls kissing and nipples showing get you fired. To be honest, I would have thought this a much more interesting idea had it been two males.


Mala's Frooti - Bird & Butterfly - (spec work) - India

Mala's Ltd.
Vikrant Wadkar : Illustrator
Vikrant Wadkar : Typographer
Vikrant Wadkar : Art Director


Ecko Unlimited - Invisible - (2008) :30 (USA)

Jack Wung and Dan Sorgen co-wrote this spec spot.


Scotch-Brite Cleaning Cloth - Ballerina, Doll, Salt & Pepper - print, Romania

Update!

September 24, 2009

The ScotchBrite campaign for 3M was developed for a test market and at no
point in time this campaign was approved for submission to advertising
sites, for publishing. Therefore, we ask every publisher to remove this
campaign as soon as possible or to refrain from publishing these ads on
websites or in other publications. We apologize for this incident.

Laura Tampa
Managing Director Grey Bucharest

And this brings us to our new policy - Deleting the ads dilute the resource we are trying to build here. Adland will no longer do it.. Enlargement images of the ads have been removed and the trademark has been pixelated.
---- end update--------

"Dust is embarrassing" ... Embarrassing? One of the little dust-guys is pissing on a doll here and another one is jerking off at the sight of a leggy porcelain figure. I think revolting is the word you're looking for guys. Grey Bucharest, Romania is the agency where you can sell household cleaning projects while making fun of severe sexual harassment. Oh yeah, that wanking thing has happened to me - first time when I was 12 years old and walking to school, folks. You'd never believe how many weirdos there are out there who whip out their trousersnake in the middle of street and broad daylight for a shake. I guess that's why I don't find the funny in this here campaign, though I do understand the sudden need to clean it all away. Perhaps that is what they were going for? In that case, stupid like a fox!


Nissan Altima - Chickens crossing the road - print, USA

Pay attention young Padawan - in advertising it is not why the chicken crossed the road, but how. one should not send in work that hasn't been approved yet! TBWA's PR Director alerts us to the fact that this campaign should never have left the building. From TBWA\Chiat\Day, Los Angeles.


Redd's beer - Masturbation / Sleep / Pee - print, Vietnam

Update - Official statement and removal of spec ads. This is JWT's official statement (pdf under link)

September 17 2009

Official Agency Statement

Re: SAB Miller/REDD’S “Dark Secrets” Posters

The poster campaign for SABMiller – REDD’S was originally developed by JWT Vietnam for internal creative purposes. At no point of time was this work endorsed by SABMiller for either publication or submission to external award shows. We therefore regret the unauthorized submission to such shows and officially withdraw the work from any such show. In the interest of SABMiller, our client, we also ask every publisher to refrain from publishing these ads on websites or in other publications. We apologize for this incident.

Chris von Selle
Managing Director
JWT Vietnam

And once again, I feel the need to remind all readers that we actually have a spec work category to submit ads to but you need to tell us that is is, indeed, spec work (and clear the publication of said ad with your agency if it is spec for one of your existing clients).


World Heart Foundation / WHF - Croissant, Cheese, Butter, Meat - posters UK

The lovely PR chief at BBH, London alerts us to the fact that this campaign was never approved by the client and can get BBH in serious trouble. As per our curent policy, we do not remove submitted work - but have pixelllated the trademark. Please don't send us stuff that hasn't been cleared yet, kids. Thanks.