Students Zorica Micic and Ana Hansel at the Miami Ad School in Berlin have this spec idea that you should be able to add homeless people as your friend, on facebook.
Holding up signs, with their name (reminiscent of the Hello Project), the signs say "give me a place in society" and have a QR code, making you able to befriend them in the virtual world.
Then they plan to build internet stations for the homeless, where they can log on and maybe find some encouraging words of support from their friends. "Because if someone is down, friendship helps them get up again".
Lets just pray the homeless people never meet anonymous or 4chan trolls out there, the internet can be a very mean place.
Little spec commercial shot in Madrid, a few months ago, on Red One camera with UltraScope Anamorphic Lens.
Shoot in one day.
For almost every single take, the 7 runners had to run a 90 meters sprint
(corresponding to the distance between the beginning of the street and its end).
Lego was a project to show off The Core’s full range of capabilities as a creative production studio. Impressive modeling, well-executed animation and gorgeous renders set to an over-the-top audio score are perfectly in tune with the fun and excitement that was experienced during the World Cup.
“We want our clients and potential clients to experience quality 3D character animation that’s fun and playful, but also professional – a direct reflection of our attitude as The Core,” says Chad Feeback, Executive Producer/Partner.
This is a :30 spec commercial we created for CheapTickets. For more, check out: http://www.couriercontent.tv
What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)
The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media
The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life.
So, how does one go about illustrating the inner life of an unusually creative child? Working with @radical.media Director Brett Froomer - whose notable career is highlighted by memorable commercial campaigns for brands such as Citgo, US Army, Kodak, Prudential and PDFA as well as five successful personal studies, Lofting pored over hours of play and interviews with Sasha, her parents, and her two sisters.
Here's a :30 spec commercial we created for the Massachusetts State Lottery. For more, check out: http://www.couriercontent.tv
Here's a :30 spec commercial we created for Sierra Nevada Pale Ale. For more, check out: http://www.couriercontent.tv
Here's a :30 spec commercial we created for the Apple iPod Touch. For more, check out: http://www.couriercontent.tv
So I was inspired by the following Twitter conversation...
@adland - All ad students that made a Cannes 48 hour films are now asking us to post their films. Don't see why they don't log in and post themselves.
@adland - Hint, you'd go under "story" with the competition entry. Here. http://adland.tv/node/add/story <-- link only valid when logged in
@eproulx Hoping it's not that they're scared of pounding their own chests explaining their rationale for ideas. Which it just might be.
... I've decided to upload my Cannes Lions 48-Hour Ad Contest submission for all to see.
While I'm not a creative, I have to say it was really amazing pretending to be one for a weekend.
In all seriousness, I would love to hear honest opinions about it.
"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day. Anyway, just doing this poster was a way to abide by our very first rule: have fun in what you do."
So say H-57 who showed us this. Pretty.
To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.
This ad is thus, not an official Audi ad. It doesn't run anywhere. It's an ad created to show off the directors skill. There are better examples of suicide by car commercials though as I have pointed out in badland.
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