.spec work (ads)

Help the homeless: add as friend on facebook via QR-code signs

dabitch's picture
Posted by dabitch on 18. November 2010 - 11:21

Students Zorica Micic and Ana Hansel at the Miami Ad School in Berlin have this spec idea that you should be able to add homeless people as your friend, on facebook.

Holding up signs, with their name (reminiscent of the Hello Project), the signs say "give me a place in society" and have a QR code, making you able to befriend them in the virtual world.

Then they plan to build internet stations for the homeless, where they can log on and maybe find some encouraging words of support from their friends. "Because if someone is down, friendship helps them get up again".

Lets just pray the homeless people never meet anonymous or 4chan trolls out there, the internet can be a very mean place.

Levi's - The Getaway - (2010) : 50" (SPAIN)

julienzenier's picture
Posted by julienzenier on 11. November 2010 - 18:06

Little spec commercial shot in Madrid, a few months ago, on Red One camera with UltraScope Anamorphic Lens.
Shoot in one day.
62 takes.
For almost every single take, the 7 runners had to run a 90 meters sprint
(corresponding to the distance between the beginning of the street and its end).

Thai Airways - Wanderlust - 2009 - Spec

Adverts_DK's picture
Posted by Adverts_DK on 11. September 2010 - 21:33

A commercial that transports the viewer from the mundane, rainy everyday life to
magical, dreamy Asia aboard the air carrier Thai Airways.
Spec Commercial.

Quizno's - Human Sandwich - (2010) Spec

Jeffrey McCarthy's picture
Posted by Jeffrey McCarthy on 11. August 2010 - 9:55

We all want more meat, right?

Unfortunately Quiznos has requested that the Human Sandwich Spec be removed immediately.

--Jeff McCarthy

Lego World Cup from The Core (Spec) (2010)

TheCore's picture
Posted by TheCore on 11. August 2010 - 9:44

Lego was a project to show off The Core’s full range of capabilities as a creative production studio. Impressive modeling, well-executed animation and gorgeous renders set to an over-the-top audio score are perfectly in tune with the fun and excitement that was experienced during the World Cup.

“We want our clients and potential clients to experience quality 3D character animation that’s fun and playful, but also professional – a direct reflection of our attitude as The Core,” says Chad Feeback, Executive Producer/Partner.

CheapTickets - The Less You Pay, The Better It Feels (Spec) - (2010) :30 (USA)

This is a :30 spec commercial we created for CheapTickets. For more, check out: http://www.couriercontent.tv

Radio Presentation for Wide Mouth Media, Saskatchewan, Canada

TheeAndyMan's picture
Posted by TheeAndyMan on 4. August 2010 - 2:21

Sorry, flash is not available.

What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)

The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media

Adidas Student SPEC - "Aerialist" - 2010 - USA

Mollye Asher's picture
Posted by Mollye Asher on 26. June 2010 - 22:52

NY Student ADDY Award Winner
AICP Student Spec Finalist

Laura Ashley - Sasha / spec - (2010) (UK)

The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life.

So, how does one go about illustrating the inner life of an unusually creative child? Working with @radical.media Director Brett Froomer - whose notable career is highlighted by memorable commercial campaigns for brands such as Citgo, US Army, Kodak, Prudential and PDFA as well as five successful personal studies, Lofting pored over hours of play and interviews with Sasha, her parents, and her two sisters.

Massachusetts State Lottery - Someone's Gotta Win (Spec) - (2010) :30 (USA)

Here's a :30 spec commercial we created for the Massachusetts State Lottery. For more, check out: http://www.couriercontent.tv

Sierra Nevada Pale Ale - Protect Your Nature (Spec) - (2010) :30 (USA)

Here's a :30 spec commercial we created for Sierra Nevada Pale Ale. For more, check out: http://www.couriercontent.tv

Apple iPod Touch - Remix Your Day (Spec) - (2010) :30 (USA)

Here's a :30 spec commercial we created for the Apple iPod Touch. For more, check out: http://www.couriercontent.tv

Coppertone - Boxer - 2010 :40 USA

Singing in the shower.... Well actually it's my kitchen sink

Sippie911's picture
Posted by Sippie911 on 18. May 2010 - 3:02

So I was inspired by the following Twitter conversation...

@adland - All ad students that made a Cannes 48 hour films are now asking us to post their films. Don't see why they don't log in and post themselves.

@adland - Hint, you'd go under "story" with the competition entry. Here. http://adland.tv/node/add/story <-- link only valid when logged in

@eproulx Hoping it's not that they're scared of pounding their own chests explaining their rationale for ideas. Which it just might be.

... I've decided to upload my Cannes Lions 48-Hour Ad Contest submission for all to see.

While I'm not a creative, I have to say it was really amazing pretending to be one for a weekend.

In all seriousness, I would love to hear honest opinions about it.

Adidas - World Cup (2010): 30' (USA)

The ad was shot on a busy beach in Long Island (NY).

Adidas spec commercial inspired by first World Cup ever taking place on the
African continent.

H-57 Creative commandments

dabitch's picture
Posted by dabitch on 7. March 2010 - 10:01

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day. Anyway, just doing this poster was a way to abide by our very first rule: have fun in what you do."

So say H-57 who showed us this. Pretty.

Audi A5 - Suicide / Krass - (2009) :60 SPEC

dabitch's picture
Posted by dabitch on 7. January 2010 - 10:29

To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.

This ad is thus, not an official Audi ad. It doesn't run anywhere. It's an ad created to show off the directors skill. There are better examples of suicide by car commercials though as I have pointed out in badland.

CANON - Freeze Tag - (2009) :45 (USA)

dabitch's picture
Posted by dabitch on 30. November 2009 - 15:54

Spec ad starring students from the Art Center College of Design, playing an all out game of Freeze tag with Canon cameras.

Jumpman - Jordan Sixty Plus Spec - (2009) :60 (USA)

Red Bull - Secret Agent Spec - (2009) :30 (USA)

Director, Daniel Czernilofsky, spent a large portion of his life in Austria, consuming Red Bull in its native land.

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