Spec work

 

.spec work (ads)

 

Converse (SPEC) "Cinderella" (2014) 1:00 (USA)

Converse (SPEC) "Cinderella" (2014) 1:00 (USA)

This is a spec ad for Converse, that reimagines the Cinderella story. It was directed by Plummer/Strauss. As a spec ad, it is definitely a departure from Converse's more rock and roll cooler-than-thou tone. It has a very 80s feel to it, at least to me.

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9/11 Forward. Together. - street art

9/11 Forward. Together. - street art

A group of Miami ad school students made this street art vandalizing tour (I'm not judging, I did it too when I was a student in the 90s), and a short spec film about their stunt that honors the the victims of 9/11 at the same time as it celebrates the memorial site by looking to the future.

“We wanted to create something different to show people that sharing the memory of 9/11 makes us stronger. We will never stop moving forward and we will never be alone. That’s what the connection between the two towers and the walking man symbolizes.”

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Tic Tac / 4 calories / Motel Room "Shake things up" - (2013) 3:00 (USA)

Tic Tac / 4 calories / Motel Room "Shake things up" - (2013) 3:00 (USA)

I honestly don't want to know why some of the things are they way they are in this bizarre, hallucination style scene in a shoddy motel written and directed by Crobin as a spec piece for Tic Tac. That's "Shake things up" Tic-Tac, and I feel a bit shook up after watching this disturbing three minute bit. So many ??????

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Gioni's Revenge - Condiments spanking women / Ketchup spanking - (2013) print (Italy)

Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.

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silvio berlusconi
Paris Hilton
michael-schumacher
 

Ford - Berlusconi /Hilton & Schumacher with bound & gagged women in their trunk - scam ad, India

If anyone here can help me decipher how on earth anyone might think this was a good idea, feel free. The first ad has Silvio Berlusconi and his personal collection of bound and gagged barely clad women in his trunk, which sort of makes sense as I assume that's how he lets his girlfriends travel with him (zing!). Next there's Paris Hilton ­with a trio of Kardashians in her trunk, and the third ad puts some gender equality in it as Michael Schumacher stows away Sebastian Vettel, Fernando Alonso, and Lewis Hamilton in his trunk. Everyone has junk in their trunk! Wait, what?

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Trek - Trek - (2013) :48 (United States)

Trek - Trek - (2013) :48 (United States)

As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct l

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Dallas Restaurant & Bar: Baby's Arse / print, Singapore

Supposedly someone at Dallas.sg the high falutin' restaurant for family parties and great big diners signed off on this double entendre, if you want to believe that. Yep, if you're so hungry you could eat a baby's arse through the bars of a cot, you should "try ours instead".

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WASA - the remake of "What's up" / Wassup

WASA - the remake of "What's up" / Wassup

Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über ann

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Flamingo Casino - Meet the family - (2012) :30 (USA)

Flamingo Casino - Meet the family - (2012) :30 (USA)

Peter Dietrich directs this BBDO SF spec effort for Flamingo Casino.

The idea is you'll get a lot of deals when you get on Flamingo Las Vegas' website.

The spot is...well, basically, a dude meets his girlfriend's family and they're all hot. Including the sexy mermaid goldfish and the dad who is a hot chick with a dad's voice. Because the boyfriend gets more than he bargained for. Or something.

It feels like it's a Bud Light spot transplanted as a Las Vegas resort hotel spot.

What does one say to this?

Beyond the sexy lady factor there's not much to say about it that can redeem it into anything approaching interesting or good.

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