Spec work

 

.spec work (ads)

 

Pringles - Tiny Hands - (2012) - spec.

In this not-approved by Pringles ad, they explain the tiny hands of an amazonien tribe on the fact that the tubes require tiny hands.

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Case Study Bingo Cards

Considering the amount of case studies rolling in this week, the fact that we're all gearing up for Cannes lions so there's no end in sight quite yet, and the advice doled out in our Adland Tutorial on Case Studies I thought it's h

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Ray Ban - Bright light - app case study

Spring is finally here again, which means that people are getting back outside to hang out in the sun.

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Fuck-it list

One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.

So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.

Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.

It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.

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Volkswagen VW - Pay by Piece / Integrated idea (2012) Young guns winner

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CA State Lottery Scratchers- "Scratchy Catman" (2012) :60 (USA)

Scratchy Catman started as a script curated by The Spec Bank. It was written by copywriter David Mackereth.

No cats were harmed in the making of this spot.

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Post from Japan - student app idea encourages people to visit Japan

It's been a year since the devestating eartquake and subsequent tsunami tore up the coast of Japan. The Japanese people being highly resilient and armed with a can-do attitide have cleaned the place up so you wouldn't even know a tsunami ever hit, but sadly in the eyes of tourists there's a lingering image of a land in ruins. How do we change that perception?

These students have a bright idea, have the eye-witnesses already visting Japan upload their tourist-pics via a special to the web, and earn free online minutes b doing so, thereby encouraging people to share even more images with their friends back home.

Very clever.

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SNL Clint Eastwood Chrysler ad spoof (Three parts)

Saturday Night Live was the three part parody of Clint Eastwood's Super Bowl spot for Chrysler, where the pants rise higher and the voice gets hoarser.

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SNL Skit - Verizon 4G LTE Smartphones spoof

Bill Hader cranks up the sell in this SNL skit, making more trademarked logos pop up than ever before.

"Verizon. It's an old person's nightmare"

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Doritos - Man's Best Friend (2012) :30 (USA)

2nd quarter - Crash the Super Bowl competitor.

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