Spec work

 

.spec work (ads)

 

Radio Presentation for Wide Mouth Media, Saskatchewan, Canada

What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)

The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media

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H-57 Creative commandments

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day.

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Audi A5 - Suicide / Krass - (2009) :60 SPEC

Audi A5 - Suicide / Krass - (2009) :60 SPEC

To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.

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Ad that reads: Hypocrisy killed 1000 times more than 9/11 as reply to DDB WWF ad

In response to the DDB Brazil 911 Tsunami ad kerfluffle and DDB commercial for WWF 911, Truth Machine TM thought they were really clever when they did this.

"Hypocrisy killed 1000 times more than 9/11. It was just advertising. Don't make war about it."

That's nice dear. So you guys have nice jobs in an industry whose tools you now admitted to the world that you don't believe in. Maybe you should try golf or something.

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“Lürzer’s Archive International Student of the Year 2009”
Sixpacks
 

“Lürzer’s Archive International Student of the Year 2009”

Announcing the “Lürzer’s Archive Student of the Year 2009”

For the fifth year in succession, the award for this year’s best student work has now been presented. Once again, Miami Ad School wins the palm.

“The Kodak ad feels fresh and, for a student campaign, it’s very nicely executed. (…)

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Smart car - Suicide/ Lowest Co2 Emission -(2009)

Smart car - Suicide/ Lowest Co2 Emission -(2009)

This is not an ad, it's a spec job done by Team 3 at the Rutger Hauer Film Factory. This is a response to a brief that was handed out in the morning, the concept was written up and shot in just one day.

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AIDS / HIV info - The Bear (2009) :30

AIDS / HIV info - The Bear (2009) :30

Pro-bono ad shows what people can't see, won't scare them as a man dressed as a bear randomly gets hugged on the street. Once he takes his bear-head off though, he doesn't look so huggable and cute anymore.

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ExHusband
 

Excedrin - ExHusband - spec print, Canada

Excederin gets rid of really really big headaches.

Jeremy Salzm at ideas4cheap did pretty much everything in this one-off. Except yaknow, get the actual client to pay him for it. The concept behind ideas4cheap seems to be a recycled adstore (remember them in the nineties?) but with less no money.

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Sprite - Blow job - (SPEC WORK) - (2009) :30 (USA)

Sprite - Blow job - (SPEC WORK) - (2009) :30 (USA)

Not a German ad. Not a banned commercial. Instead this is simply spec work directed by Max Isaacson at Greencard Pictures. See also this post: Porn-like Sprite "banned" blow-job ad made by Brooklyn hipsters Greencard Pictures.

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Mala's Frooti - Bird & Butterfly - (spec work) - India

It's so yummy fresh even nature wants to have a sip of it. Can't blame 'em. Love the illustration here. Too bad it's spec. It's quite tasty. Geddit? Narf narf narf.

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