Spec work

 

.spec work (ads)

 

Adidas Student SPEC - "Aerialist" - 2010 - USA

NY Student ADDY Award Winner
AICP Student Spec Finalist

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Laura Ashley - Sasha / spec - (2010) (UK)

The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life.

So, how does one go about illustrating the inner life of an unusually creative child? Working with @radical.media Director Brett Froomer - whose notable career is highlighted by memorable commercial campaigns for brands such as Citgo, US Army, Kodak, Prudential and PDFA as well as five successful personal studies, Lofting pored over hours of play and interviews with Sasha, her parents, and her two sisters.

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Massachusetts State Lottery - Someone's Gotta Win (Spec) - (2010) :30 (USA)

Here's a :30 spec commercial we created for the Massachusetts State Lottery. For more, check out: http://www.couriercontent.tv

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Sierra Nevada Pale Ale - Protect Your Nature (Spec) - (2010) :30 (USA)

Here's a :30 spec commercial we created for Sierra Nevada Pale Ale. For more, check out: http://www.couriercontent.tv

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Apple iPod Touch - Remix Your Day (Spec) - (2010) :30 (USA)

Here's a :30 spec commercial we created for the Apple iPod Touch. For more, check out: http://www.couriercontent.tv

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Coppertone - Boxer - 2010 :40 USA

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Singing in the shower.... Well actually it's my kitchen sink

So I was inspired by the following Twitter conversation...

@adland - All ad students that made a Cannes 48 hour films are now asking us to post their films. Don't see why they don't log in and post themselves.

@adland - Hint, you'd go under "story" with the competition entry. Here. http://adland.tv/node/add/story

@eproulx Hoping it's not that they're scared of pounding their own chests explaining their rationale for ideas. Which it just might be.

... I've decided to upload my Cannes Lions 48-Hour Ad Contest submission for all to see.

While I'm not a creative, I have to say it was really amazing pretending to be one for a weekend.

In all seriousness, I would love to hear honest opinions about it.

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Adidas - World Cup (2010): 30' (USA)

The ad was shot on a busy beach in Long Island (NY).

Adidas spec commercial inspired by first World Cup ever taking place on the
African continent.

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H-57 Creative commandments

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day.

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Audi A5 - Suicide / Krass - (2009) :60 SPEC

To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid

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