Feldman, Orr and Spy Post Producer TJ Kearney joined Schiller on-set at Specialized, and the proprietary digital RED files were taken from set to Spy Post for Feldman«s 2K pro-res offline edit in Final Cut Pro.

"Ian«s vision for the campaign was moody and cinematic," explains Feldman. "On-set, we made sure we were on the same page in terms of how the machines were going to come to life and behave. Ian had a clear idea of his shots, and how they would build up to the end frame. With this vision in mind, we were able to discuss lighting references early on and through the edit. Sound design was also instrumental in building the cinematic and ominous feel."

"This was our first all-RED workflow so we did a lot of research and testing before the job started," adds Orr. "We made sure to identify all potential problem areas by running mock assignments, and had a nailed-down system in place. Ian is very technical and a great director to work with. He knows exactly what he wants and is very well organized. He«s analyzed the footage and looked at the spots in detail. It was a real pleasure to work with him."

"This has been the smoothest postproduction process I've ever had," comments Director Ian Schiller. "I really appreciated the collaboration from pre-production through to final delivery."

Client: Specialized Bicycle Components
Global Marketing Integrations Manager: Chris Matthews

Spot Title/Airdate: "Innovate" :30, :60 / July 7, 2008

Director: Ian Schiller

Motion Graphics: Lee Broughton

Editorial, VFX & Postproduction Company: Spy Post
Producer: TJ Kearney

Editor: Ed Feldman
Finishing - After Effects: Ashley Rodholm
Colorist: Chris Martin
Composite & Finish- Flame: Darren Orr

Audio Post Company: Studio Guapo
Sound Engineer: Chris Forrest


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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