"We couldn«t have done this without Ian or Spy Post," says Chris Matthews, Global Marketing Integrations Manager for Specialized. "This was a huge team effort that came together very quickly. We ended up with a campaign that many people call the best branding in the company«s history. This has been awesome. It was magic to watch it all come together."

Client: Specialized Bicycle Components
Global Marketing Integrations Manager: Chris Matthews

Spot Title/Airdate: "Innovate" :30, :60 / July 7, 2008

Director: Ian Schiller

Motion Graphics: Lee Broughton

Editorial, VFX & Postproduction Company: Spy Post
Producer: TJ Kearney

Editor: Ed Feldman
Finishing - After Effects: Ashley Rodholm
Colorist: Chris Martin
Composite & Finish- Flame: Darren Orr

Audio Post Company: Studio Guapo
Sound Engineer: Chris Forrest


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.