"We couldn«t have done this without Ian or Spy Post," says Chris Matthews, Global Marketing Integrations Manager for Specialized. "This was a huge team effort that came together very quickly. We ended up with a campaign that many people call the best branding in the company«s history. This has been awesome. It was magic to watch it all come together."

Client: Specialized Bicycle Components
Global Marketing Integrations Manager: Chris Matthews

Spot Title/Airdate: "Innovate" :30, :60 / July 7, 2008

Director: Ian Schiller

Motion Graphics: Lee Broughton

Editorial, VFX & Postproduction Company: Spy Post
Producer: TJ Kearney

Editor: Ed Feldman
Finishing - After Effects: Ashley Rodholm
Colorist: Chris Martin
Composite & Finish- Flame: Darren Orr

Audio Post Company: Studio Guapo
Sound Engineer: Chris Forrest