The unexpected twist here is not that the man, blind as a bat without his glasses, wanders into the kitchen instead of the sauna he was looking for. The unexpected twist is that Gordon Ramsey is in it, and he doesn't go on a yelling rant. A knife in the sausage? Seriously? I wanna go all Gordon Ramsey on that old joke.

Agency: Specsavers Creative Client: Specsavers Creative Director: Graham Daldry Copywriter: Simon Bougourd Art Director: Neil Brush Agency Producer: Sam Lock Media Agency: MEC Production Company: Rattling Stick Director: Daniel Kleinman Production Designer: John Ebden Artist: Nick Wilton Editor: Julian Tranquille Post Production: Framestore Audio Post Production: Owen Griffiths
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.