Danish Agency Robert/Boisen & Like-Minded came up with a fun idea for SPIES travels.

In order to prove that a winter holiday in the sun instead of a holiday staying in dark old Denmark would make you more productive, they built solar charging dummies. They kept them outside in similar situations, only one stayed home while the other traveled to a sunny warm locale. Then they brought them back and measured their charge with predictable but fun results.

Robert/Boisen & Like-minded (Ad agency): Michael Robert, Creative Director Søren Christensen, Strategist Heinrich Vejlgaard, Art Director Anders Kure, Art Director James Godfrey, Copywriter Mathias Birkvad, Digital Director Mette Ingemann Dahl, Account Manager Gobsmack (Film production): Laurits Munch-Petersen, Director Jan Pallesen, DOP Emilie Brandt, Producer Christina Erritzøe, Producer Main cast: Søren & Ulrik
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Comments (1)

  • AntDude's picture
    AntDude (not verified)

    Bah, the sun is overrated. :P

    Jan 28, 2013

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.