Kids try bitter dark chocolate for the first time. When you grow up, you'll get it. Ha.

Agency Credits: BBR Saatchi & Saatchi Client: Strauss Group Brand: Splendid Product: Dark Chocolate CEO: Yossi Lubaton Executive Creative Director: Nadav Pressman VP Creative Director: Idan Regev Creative Director: Sharon Refael Art Director: Yuval Zuckerman Copywriter: Orit Bar Niv Digital Creative Director: Maayan Dar VP Production: Dorit Gvili Production Manager: Gali Starkman Producer: Alon Shmoelof VP Client Services: Maya Salomon Supervisor: Yogev Atoon Account Executive: Omri Sela VP Strategic Planning: Shai Nissenboim Strategic Planner: Lora Goichman Traffic: Ronit Doanis Director: Roy Raz

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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