There are two things kids don't understand the concept of and that's naps and dark chocolate. As evidenced by their faces. Great casting here, too. Splendid Mousse dark chocolate is something you can only appreciate when you get older. And while I agree as I love dark chocolate, and all its bitter goodness, I'm still not sold on naps.

Client: Splendid Chocolate Agency Credits: BBR Saatchi & Saatchi Client: Strauss Group Brand: Splendid Product: Dark Chocolate CEO: Yossi Lubaton Executive Creative Director: Jonathan Lang VP Creative Director: Idan Regev Creative Director: Yaron Perel Art Director: Yuval Zuckerman Copywriter: Orit Bar Niv, Ronni Azulay Digital Creative Director: Maayan Dar VP Production: Dorit Gvili Production Manager: Gali Starkman Producer: Eran Harel VP Client Services: Ben Muskal, Maya Salomon Supervisor: Yogev Atoon, Lee Bryn, Daniel Shvartz Account Executive: Naor Azubel, Omri Sela VP Strategic Planning: Shai Nissenboim Strategic Planner: Lora Goichman Creative Coordinator: Eva Hasson Digital Creative Director: Idan Kligerman Social Media: Aviv Melamed Digital Studio: Michael Shely, Yossi Ben Aviv ATL Studio: Yaron Keinan, Yulia Zak Traffic: Ronit Doanis, Avia Ben Ishay Production: POV Post: Broadcast Sound: Broadcast Director: Roy Raz

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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