Spoek Mathambo has made a dark and moody cover of Joy Division's "Control" that seems to be the perfect photo-negative version of the original song, with dark where there's light and light where there's dark. Pieter Hugo & Michael Cleary have expertly added to the Joy Division homage by shooting Spoek in graveyards, preaching like a priest of the new era of dance music through a megaphone. With gangs of boys and girls who dance reminiscent of an epileptic fit, eyes rolling in their heads. With contrasting black and white fluids pouring all over and expulsion of milk, the buzzing like dead flies, it becomes a visual homage to Ian Curtis and Joy divison fitting the song, while again being an inversion that's greater than the sum of its parts.

In short, I'm in deep deep love with this whole thing. I'm off to buy a megaphone and a white suit, and yesterdays retweet from Speok honestly made me squee like a Beatles fan girl. I might have had a crush on Eran Creevy's relaunch of the running man dance in music videos 08, and wanted to marry the Old Spice campaign but I'm so over all that now. Spoek wins. I am his disciple dancing 'til dawn.

Artist: Spoek Mathambo Directed & shot by: Pieter Hugo & Michael Cleary Edited by: Richard Starkey @ priest.co.za Produced by: Jon Day @ orangefilms.co.za Production Designer : Mike Berg @ Hyper Art Cast List : Amahle, Lwandile, Musa, Siyabonga, Monwabisi, Aluluto, Nicolas, Lusanda, Avusiwe, Liso, Simamikele, Sanele, Tshepo, Unathi, Nkosinathi, Sibulele, Noluvuyo 2nd Camera: Ebrahim Hajee Assistant Director: Oliver Kruger Production Manager: Amanda Arbuckle @ orangefilms.co.za Styling: Richard de Jager Props Master: Este Opperman Props Assistant: Mark Busak Props Driver: Alfa Mwinyimkw Cosmetic Make-up Designer: Clinton Aiden Smith @ cosmesis.co.za SFX Make-up: Margueritte Blom & Daleen Badenhorst Make up: Candy Stylumdall SFX: Doug Hardy & Fedrico Zanolin @ stuntsa.com Colorist: Jenine Lindeque Choreographer: Vanessa Brierley @ Spirit Enterntainment Dance Group Co-ordinator: Pindiwe Gxidolo Dance Group Co-ordinator: Siviwe Mbinda @ Happy Feet Dance Group Co-ordinator: Pamela Mtati @ Likhwezi Marimba PA: Remembrance Nkanana PA: John McDonald PA: Neil de Villiers Special thanks to the following companies: Panalux, Cosmesis, Hyperart, Stunt SA, Unity Film Location Management, Spirit Entertainment, Stratosphere Sound, Happy Feet, Likhwezi Marimba Dance Group, The Langa Hostel Committee

Comments (2)

  • Neaner's picture

    Mesmerising. Forgive me Ian, but this better by far than the original.

    Mar 10, 2011
  • fairuse's picture

    The long trip down "click on links" road ends back here. Adgrunts this video makes the small cost of becoming a Super Adgrunt worth every penny. This video is boss.

    Super Adgrunt FAQ

    Mar 17, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.