They're trapped in the unforgiving hot sandtrap.

Client: SportChek Agency: Bos, Toronto Creative Director: Chad Borlase Creative Director: Gary Watson Agency Producer: Maddie Gauthier Director: Brian Lee Hughes Production Company: OPC, Toronto Executive Producer: Harland Weiss Producer: Merrie Wasson Director of Photography: Tico Poulakakis Editors: Brian Wells & Ryan Hunt, School Editing

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.