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Celtics "Fans make all the difference" (2016) :30 (USA)

Celtics "Fans make all the difference" (2016) :30 (USA)

Fans do make all the difference as evidenced in this spot for the Boston Celtics, in which the crowd noises have been removed, and replaced only with the sound of shoes squeaking on the floor. Simple, yet effective.

 

Celtics "Amir Johnson" (2016) :30 (USA)

Celtics "Amir Johnson" (2016) :30 (USA)

Without the crowd cheering Amir Johnson on, then it's not a game, as this spot aptly illustrates. Fans make the game.

 

Celtics "Isaiah" (2016) :30 (USA)

Celtics "Isaiah" (2016) :30 (USA)

Simple idea that takes a cue from all those musicless music videos on Youtube. Fans make the game. With no one there cheering Isaiah Thomas, it's just plain weird. And squeaky.

 

Columbia Sportswear "Directors of Toughness" (2016) 2:31 (USA)

Columbia Sportswear "Directors of Toughness" (2016) 2:31 (USA)

Columbia Sportswear is searching for the next Director of Toughness. And agency North is here to help with this effort, involving their west cost try outs.

 

NFL "Ticket exchange" (2016) 1:10 (USA)

NFL "Ticket exchange" (2016) 1:10 (USA)

Ron Rivera, Sean Payton, & Mike Shanahan ambush people to talk some sense into them. They have no business buying back alley NFL tickets (you know exactly what I mean).

 

adidas "Sports needs creators" (2016) 1:00 (USA)

adidas "Sports needs creators" (2016) 1:00 (USA)

Blah blah blah hard work dedication but that's not enough, bruh! Wear a skull bandana over your mouth because that's what really matters! Or something. This ad features Aaron Rodgers, Von Miller, Brandon Ingram and Paul Pogba.

 

Scotiabank "Hockey Dreams" (2016) 1:00 (Canada)

Scotiabank "Hockey Dreams" (2016) 1:00 (Canada)

Very moving tribute to the great hockey players and the kids who have been inspired by them for Scotia Bank's sponsorship of the World Cup of Hockey. Love the match cutting between kids and professionals in photographs.

 

Reekbok wants you to stop using the wrong shoes at the gym

Running shoes are great for treadmills, but when it comes to everything else in the gym they are definitely the wrong shoe. Stability is key. To get people to understand this, Animal Stockholm created Workout TR 2.0.

Commercials: 
 

NFL "Home Sweet Home" (2016) 2:37 (USA)

NFL "Home Sweet Home" (2016) 2:37 (USA)

Set to Motley Crue's "Home sweet home," the entire football world is getting excited that finally, summer is just about over and we can get back to the game that matters.

 

Nike - Unlimited Courage - (2016) :40 (USA)

Nike - Unlimited Courage - (2016) :40 (USA)

Chris Mosier, the first transgender athlete to make the U.S. men's Olympic team, stars in Nike's newest "Unlimited" campaign installment which aired this Monday night on NBC. Mosier is a duathlete who transitioned in 2010, and joined the men's national team in 2015.

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