To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

A$AP Rocky raps nursing rhyme style about Crazyquick shoes while John Wall, Damian Lillard and Jrue Holiday do what they do best.

The only thing that would help is it had more three stripes. Heck if I hadn't watched it three times I might not have realized it was for adidas.

I keed! The only thing that wasn't covered with three stripes were A$AP Rocky's gold teeth.

#artdirectionaintfair

Dedicated to Russell Westbrook's series winning shot. The world is watching. Which shouldn't be confused with 180's adidas spot for Derrick Rose where Chicago's Watching although it's more or less the exact same execution.

Porteur is a new bicycle brand that has a one-for-one scheme, kind of like Tom's shoes. Buy a bike and they'll donate one. In order to promote their 10% sale, they decided to run the ad where cyclists were sure to see it: On the street. Made from water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Clever use of a timely 10% discount. Because when the ads disappear so does the sale.

Fair enough. But what happens if it doesn't rain or snow in Stockholm for a bit? I realize this is impossible in spring there, but if we pretended climate change hit the land of Vikings, when's the official sale end?

This is a direct to client spot, meaning there's no ad agency involved. It serves up the reason one needs a basketball church like Hoopdome when one lives in an urban cold city. Because we need games.

The latest NBA BIG commercial "Brandon and Monta" is an amusing take on the friendship of Milwaukee Bucks' players Brandon Jennings and Monta Ellis. Spoofing another favorite Milwaukee pair, Laverne and Shirley, the ad highlights the success these two star players have built for the Bucks through their incredible team work.

The spot, out of Goodby Silverstein & Partners, was edited by Matt Murphy of Final Cut. Focusing on the lighthearted moments between the players, Murphy was able to create a buddy film, worthy of referencing a 70's classic.

Air time: 3rd Quarter

MPC recently collaborated with Spike Lee and Goodby, Silverstein & Partners on a trio of NBA spots featuring Clippers point guard Chris Paul and New York Knicks legend Bernard King. VFX Supervisor Jake Montgomery and Producer Juliet Tierney led MPC’s VFX team on the efforts, while Mark Gethin handled the color grade.

Tiger Woods and Rory McIlroy have a little competition on the golf course, and no cup is safe with these guys around. "Is that your real hair?" oh, burn.

A new NBA spot will premiere during tonight’s games created by Goodby, Silverstein & Partners, featuring five of the NBA's best – Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson . The players share the court to promote a special set of single-color Christmas Day uniforms. Not a word is spoken in the :30 spot; the only sounds come from the players simply dribbling in place with basketballs. At first the dribbling is haphazard and random, and then it becomes rhythmic and melodic, turning into a recognizable holiday classic.

Tool Director Jason Zada teams with Under Armour on “Congratulations, It’s Cold,” an invigorating live-action :30. In the spot, Zada trains his lens on athletes in a variety of sports settings, capturing the performance power of Under Armour’s cold-weather gear.

Director David Rosenbaum of Mothership reunited with Nike to create new spots for Nike's Pro Combat "Hyperwarm," featuring Detroit Lions receiver Calvin Johnson. Working directly with Nike, Rosenbaum conceived two live-action spots (a :30 and a :15) that showcase Johnson’s power and passion which can’t be tamed by the elements. Digital Domain handled visual effects.

Our pal Martin Cedergren tells us about his latest project;

"Porteur is a new bicycle brand inspired by the bicycles used in the past by messengers and milkmen. With a front mounted carrier it’s perfect for contemporary city life. And it comes with a unique promise - for every bicycle sold, one bicycle is donated to youths in developing countries. One for one, the promise is carried forward.

To make people aware of this promise, we have created a new campaign called: Buy milk – Give milk.

On Thursday this week, ambassadors of the brand, will use Porteur bikes to deliver milk to offices in downtown Stockholm. One litre costs 98 Swedish crowns. All money is then donated to buy therapeutic milk for children in need via UNICEF - One for one.

"Countdown", where every leg-stretch, warmup head-bop, swing of players sweaters is like a metronome counting the seconds until the game begins. Directed by Bob Industries' Spencer Susser and edited by Kim Bica, Arcade Edit.

Player fans will spot Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin.

The man and his clapper. He claps around. He can clap like nobody else. And that's why he's a wanted man.

Hang on, I'll let wearetopsecret explain:

If you haven’t rolled down Franklin in beautiful Eugene, OR in a minute, it’s got a bit of a makeover, and we’re talking a facelift, tummy tuck, calf implants and a tit job. Their brand new $220+ million dollar basketball arena is seriously legit. Some may even say it’s 2 legit 2 quit. Thanks Uncle Phil. They wanted some help putting some asses in seats, so they came to us to do ‘em up with some videos to draw attention to their basketball squad. These are those fateful videos.

The superfan is at a loss for words.

See also the screamer and the clapper for the full story.

This woman berates her child so obnoxiously that one doesn't mind her getting kidnapped at the end.

See also Super fan and the clapper for the full story.

Treehouse editor John McStravick helped capture the spirit of team sport in editing a new campaign for sporting apparel innovator Russell Athletic®. Conceived by Dallas agency The Richards Group, the campaign includes broadcast and online ads and features high school football players discussing values that bind their teams and lead them to excel.