Mr Quiggly the bulldog partakes in a dog race.

Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.

Maul Game unleashes footage of major hits, tackles and quarterback sacks compliments of Bears players Brian Urlacher, Lance Briggs and others, and provides a live-on-the-sidelines feel through grunts and helmet-to-shoulder pad collisions.

WhybinTBWATequila, Auckland made this 'Turin Shroud' style poster to fan the flames of the Rugby world cup fever in New Zealand, for St Matthew in the City, a conveniently located progressive Anglican church nearby all the sports bars in the city......

Because yes, in 1987 the Rugby world cup was not only hosted by New Zealand, but also won by New Zealand.

Madheart director Jan Gleie explores the joy of sport, as experienced by ordinary people, in a heartfelt new campaign for Target and Minneapolis agency Peterson Milla Hooks. The group of 15-, 30- and 60-second spots, promoting C9 active-wear by Champion, consist of real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”

Innovative skate brand Osiris shares the vibe of their brand in a new campaign directed by Nicholaus Goossen of Futuristic Films. Launched on MTV and FUELED TV, the black and white series of spots thrives on creativity and passion while capturing the true soul behind the Osiris brand - the individual. Bringing together a unique range of spokespeople, from high-profile action sport stars Pierre-Luc Gagnon, Corey Duffel and Darryl Tocco to rapper Del and acclaimed street artist Risk, the campaign reveals that the unifying factor between these extraordinary personalities is the Osiris brand.

Saatchi & Saatchi New Zealand and CEO Kevin Roberts misjudged just how passionate All Blacks fans can be when they made this campaign encouraging fans to "abstain for the game". What fans do in the bedroom ain't nobody elses business but theirs. Mocked in cartoons on sports pages, ridiculed by people who work for telecom, this idea just didn't take off with the public. The campaign opened with this ad, and there were also plans to have sheep and models in bikinis parading through through Auckland with the message "abstain from sex". (Sheep, geddit? Ha ha)

It's time for the back to school ads, and Foot Locker puns around studying hard with alternative books and historical facts. It's a sneaker thing, see. Students will read "Dunkenstein" and "For Whom the Buzzer Tolls" in the Foot Locker reading room.

"It’s a Sneaker Thing" TV spots "Wright Brothers" and "Newton" were created by SapientNitro and produced by Biscuit Filmworks. They debut on broadcast TV networks, including MTV, ESPN, and BET to name a few, beginning on August 15.

Aaron Ruell, best known for his role as Kip Dynamite in "Napoleon Dynamite" directed the commercials in the campaign.

Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.

The Wright brothers wer a lot more fly than you'd think.

Fun trivia: The actors who play the Wright Brothers are actually, in fact, the Wright Brothers: they are twins named Brandon and Brian Wright. More bizarrely, it is rumored that they also wear old-timey suits, business as usual, around Los Angeles.
"Wright Brothers" was shot on a unique handcrank camera to give it a period look. The camera is one of only two in the world of its kind, which was rigged by Ridley Scott.
The majority of the costumes, styling, and set design are historically accurate – except, of course, the sneakers.

See also True friend and TexasR

A deeper game for a deeper devotion. EA Sports – NCAA Football 12.

see also Gator and TexasR

Dogg, Big Sean and Mike G and Domo Genesis of Odd Future, pop starlet Sky Ferreira, basketball player Dwight Howard, fashion icon Jeremy Scott, and everyone who is cool make an appearance in this Adidas ad, which was shot at parties in in Los Angeles, New York, Atlanta and Portland, OR. Production was done by Portland-based collective Kamp Grizzly, which just signed with Wild Plum for representation.

Droga5 has a rallying song for all you after hours athletes, and with that I bid you a great Friday evening. Don't go to that place where the bouncers don't like your face, I never liked that place anyway.

During the final of Copa America, one of the most watched sport events in Latin America, this ad with the 'voice of the stadium' delivered a rousing message to all soccer players from the Boca Junior team. Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was actually filmed as the players attended a training session in the Bombonera stadium, and their reactions are genuine.

STORY's Blair Hayes has directed a new spot for The Coleman Company and Doner Advertising that evokes memories of camping through "vintage" footage of people having fun in the great outdoors.
Introducing Coleman’s new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier ads that were composed from home movies and old photographs submitted by campers. The new ad uses some of the same footage, but mixes in new footage, shot by Hayes, and cleverly designed to look like decades old Super 8 material. The new footage shows people setting up the Instant Tent and carousing around a campsite.

See also Nike - Copa Barrio / Argentina.

Nike, Inc, in partnership with Wieden+Kennedy Amsterdam and AKQA London, is proud to announce the launch of their new integrated campaign for the Copa America football tournament taking place in Argentina throughout July 2011.

The South American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just Copa America. This is “Copa Barrio”.

See also Nike - Copa Barrio / Brazil

Nike, Inc, in partnership with Wieden+Kennedy Amsterdam and AKQA London, is proud to announce the launch of their new integrated campaign for the Copa America football tournament taking place in Argentina throughout July 2011.

The South American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just Copa America. This is “Copa Barrio”.

"Run Cool" promotes the Lunarswift+ 2, a redesigned version of the classic Nike running shoe. The Vitamin team concepted a world where the retooling of the shoe occurs in a futuristic laboratory full of pristine high-tech gear. A sleek robotic arm uses a laser to cut a breathable pattern into the shoe’s surface while a gyroscopic pedestal tests its overall performance. Another robot arm swings into view, cradling a display showcasing the shoe’s available color stylings and the “Run Cool” slogan.