From a blown kiss to... is that Anna doing a Marilyn Monroe thing over the air grates!? Woo-hoo!

From a toy plane to an empty pool, come feel the breeze with some spiffy camera work, dandy editing and groovy music. Luckily, it doesn't break like the wind.

This :15 spot was shot in NYC's famous West 4th Street basketball court.

This spot is :15, but it's just as powerful as the :60.

John Hegarty believes that advertising is about reduction.

He's right of course.

The proof is in the production. Just look at Nike's new Just campaign where their famous tagline is reduced to one word.