.sports & sportsgear (ads)

Toronto Blue Jays - Veggies/Roy Halladay (2008) 0:30 (Canada)

caffeinegoddess's picture
Posted by caffeinegoddess on 30. March 2008 - 0:40

Agency: Publicis, Toronto
Production Company: Partners Film Inc., Toronto
Director: James Haworth

Toronto Blue Jays - Pebble/Alex Rios (2008) 0:30 (Canada)

caffeinegoddess's picture
Posted by caffeinegoddess on 30. March 2008 - 0:38

Agency: Publicis, Toronto
Production Company: Partners Film Inc., Toronto
Director: James Haworth

Toronto Blue Jays - Fishing/Aaron Hill (2008) 0:30 (Canada)

caffeinegoddess's picture
Posted by caffeinegoddess on 30. March 2008 - 0:37

Agency: Publicis, Toronto
Production Company: Partners Film Inc., Toronto
Director: James Haworth

Nike Japan - Revolution (2008) 0:60 (Japan)

caffeinegoddess's picture
Posted by caffeinegoddess on 30. March 2008 - 0:26

Prod Company: Identity
Director: Laurent Chanez
Agency: Wieden + Kennedy, Tokyo

New Balance - Love / Hate Anthem - (2008) :60 (USA)

dabitch's picture
Posted by dabitch on 27. March 2008 - 15:11


Agency:BBDO New York

Nomis - Damn boots - (2008) 2:16 (USA)

dabitch's picture
Posted by dabitch on 15. March 2008 - 13:52


OK, that's it, after this song I'm faithful to Nomis! Now sing along! Damn boots damned boots! Nice directions from Woof Wan-Bau and catchy tune sung by Phil Mossman written by Will Bates.
Agency : Johannes Leonardo

HUSH and Nike Make a big splash

dabitch's picture
Posted by dabitch on 29. February 2008 - 9:25


New York-based HUSH has collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID stores throughout the United States and Europe. The dynamic imagery is delivered directly to the consumer through two core concepts. In Splash, a blank white shoe stomps into a puddle of paint. In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of all colors and styles.

"Nike is the kind of company that continually strives to reinvent its image and reach millions through its brand identification. We relish the chance to work with such a company, aligning ourselves with the same chameleon-like qualities. In the diverse advertising community, we pride ourselves on our ability to provide a wide range of high-caliber work no matter what the project medium," commented HUSH director Erik Karasyk.

Oakley - Danny Kass - Bingo (2008) :15 (USA)

claymore's picture
Posted by claymore on 18. February 2008 - 18:35

Oakley - Shaun White - Bowling (2008) :15 (USA)

claymore's picture
Posted by claymore on 18. February 2008 - 18:35

Oakley - Tanner Hall - Condos (2008) :15 (USA)

claymore's picture
Posted by claymore on 18. February 2008 - 18:35

Adidas - Adi Dassler - (2008) 3:00 (The Netherlands)

dabitch's picture
Posted by dabitch on 18. February 2008 - 13:52


This is the story of Adi Dassler, the founder of Adidas, as told by 180 Amsterdam and Stink London.

Adidas - Zheng Zhi (2008) 0:60 (China)

caffeinegoddess's picture
Posted by caffeinegoddess on 13. February 2008 - 13:51

Agency: TBWA China
Production Company: Stink/Psyop
Directors: Marie Hyon and Marco Spier, Psyop

Nike Mercurial Vapor IV - The Tortoise and the hare - (2008) :30 (UK)

dabitch's picture
Posted by dabitch on 6. February 2008 - 16:46

From Nike Brand Design EMEA

Aw, poor little bunny-wunny.

Nike Mercurial Vapor IV - Lace your feet - (2008) :30 (UK)

dabitch's picture
Posted by dabitch on 4. February 2008 - 20:13

From Nike Brand Design EMEA
OMG, gross.

NFL Network - Bold Predictions Super Bowl XLII - (2008) :30 (USA)

"Eli!? The closest Eli comes to a Super Bowl ring is when he gives Peyton a manicure"

Under Armour - Teaser The New Prototype Jen Hudak (2008) :15 (USA)

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

Under Armour - Teaser The New Prototype Carl Edwards (2008) :15 (USA)

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

Under Armour - Teaser The New Prototype Vernon Davis (2008) :15 (USA)

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

Adidas - Together - (2008) :60 (China)

dabitch's picture
Posted by dabitch on 25. January 2008 - 10:19

This commercials created via Psyop, via Stink and TBWA\China, for Adidas & the 2008 Olympics shows that fans are part of the game.

Adidas guerilla stunt - giving marathon runners their "second wind" in New Zealand

dabitch's picture
Posted by dabitch on 18. January 2008 - 14:23

Pop Quiz hot shot. You've been briefed by Adidas to do a stunt sure to grab the attention of the 11,000 runners of the Auckland Marathon. Adidas wants you to give the runners hope, remind them that nothing is impossible even when there's 42 kilometers left, and do it in that kick-ass over the top Adidas way.
What do you do? What do you do?

Why, it's a given that build a custom made gianormous hurricane fan that'll give runner 50 knots worth of second wind at 17 km mark if they opt to run in the adiBOOST lane. A massive gust of wind will cool, push and amuse and leave the runners thinking "yeah, what the heck, nothing is impossible". Or at least thinking: "Weeeeeeee!" which is just as good, really.

Hell, even Darth Vader and other fans of the dark side opted to use the fan. Go adiBOOST! See film of the contraption in action inside (super adgrunts).

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