Creature of London's first major campaign for the new Adidas Space Diver shows some some incredible 3D monsters reflecting the Adidas wearing characters' auras pounding the streets of Barcelona. Or check out the 300-pound gorilla (in the room).
Major League Baseball's spring training is going full tilt, meaning it's time for East Pleasant and its sister companies to again help the Washington Nationals gear up for the season, this time in the form of a high-energy :30 TV commercial, that was filmed as part of their 2012 "Natitude" campaign. Developed in conjunction with the Nationals and their branding agency Forty Forty, the campaign's commercial was directed by East Pleasant's David Weinstein and features editorial work from Pleasant Post and VFX from EP*Vision.
San Francisco advertising agency Heat's latest TV commercial for EA Sports, showcasing the video game company's SSX title. The commercial shows off the game's dramatic and epic take on iconic mountains in a massive world as snowboarder gamers pull tricks that defy reality. You know. Because you don't have to be all that real in computers games.
Mothership director David Rosenbaum teamed with Nike to create a launch spot for its new Flyknit technology and shoe collection. "Flyknit" sounds like it's knitted on the fly, and oh dear that's exactly what happens in this ad, a rather impressive post-feat starting with no feet, bare feet then flyknitting on feet. One is left with the impression that these shoes weigh nothing at all, and this jogging dude might want to consider socks.
Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, from 72andSunny, and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.
For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning's G moment: winning his second Super Bowl.
The color version of the print ad is running in the first post-Super Bowl issue of Sports Illustrated, as well as the New York Times. A black and white version was also created.
Mr Quiggly the bulldog partakes in a dog race.
In Speedo's new campaign unforgettable swims great swimmers share their stories, as a pep-talk to remind you that you can do it too. As a seven year old, Michael phelps was afraid of getting his face in the water. At fifteen, he was world record breaker. What are you waiting for? get your speedos on and get wet.
Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.
Maul Game unleashes footage of major hits, tackles and quarterback sacks compliments of Bears players Brian Urlacher, Lance Briggs and others, and provides a live-on-the-sidelines feel through grunts and helmet-to-shoulder pad collisions.
WhybinTBWATequila, Auckland made this 'Turin Shroud' style poster to fan the flames of the Rugby world cup fever in New Zealand, for St Matthew in the City, a conveniently located progressive Anglican church nearby all the sports bars in the city......
Because yes, in 1987 the Rugby world cup was not only hosted by New Zealand, but also won by New Zealand.
Madheart director Jan Gleie explores the joy of sport, as experienced by ordinary people, in a heartfelt new campaign for Target and Minneapolis agency Peterson Milla Hooks. The group of 15-, 30- and 60-second spots, promoting C9 active-wear by Champion, consist of real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”
Innovative skate brand Osiris shares the vibe of their brand in a new campaign directed by Nicholaus Goossen of Futuristic Films. Launched on MTV and FUELED TV, the black and white series of spots thrives on creativity and passion while capturing the true soul behind the Osiris brand - the individual. Bringing together a unique range of spokespeople, from high-profile action sport stars Pierre-Luc Gagnon, Corey Duffel and Darryl Tocco to rapper Del and acclaimed street artist Risk, the campaign reveals that the unifying factor between these extraordinary personalities is the Osiris brand.
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