For its innovative NASCAR promotional campaign, Fox Sports tapped the creative and production team at Engine Room to create a series of comic book style graphic vignettes recapping the thrills, spills and upsets from each week’s race. The project began with Dan Schmit and Engine Room's shooting unit traveling to the legendary Daytona Raceway to film the competing NASCAR drivers from which to create their comic book alter egos. With these key assets in place, the Engine Room design team defined the look of the Fox Sports/NASCAR motion comic, with an appropriately high intensity color palette. Each week throughout the season Engine Room will create a :30 second comic recap tease as an introduction to the upcoming NASCAR race.

Poster campaign for a gym in Dallas that specializes in Mixed Martial Arts.

Nobody does it better than you do. The race is on. Run. Jump. Skip. Pass. Train. Toss. Ride. Flip. Skate. Race. Roll. Beat that. Pass it on.

In METAphrenie’s latest promo for the AFC 2011 Asian Cup two fully CG soccer teams do battle in some of Qatar’s most iconic locations. The sand and water characters take part in an epic match spanning from Sealine, to Losail Village, and finally to a showdown in Khalifa Stadium.

Fourth quarter airing.

Third quarter airing.

When you count the loves of your life, is sports first or second?

Another strange ad for SportChek via Bos, Toronto & directed by OPC’s Brian Lee Hughes. You're a horrible woman. Yes indeed.

PUMA wants you, dear After Hours Athlete. Yes, you, you count as an athlete even if you don't count calories. You, the tireless foosballer, the dart player, the ping-pong king, the bowling alley-rat, the person who only runs when it is after a taxi. "Because we know it takes just as much effort to score a phone number as it does to score a goal."

Of course there's a sub-site to go with it: puma.com/social - why they insisted on such a weird soundeffect on the VO, we don't know.

Sporting apparel innovator Russell Athletic® is debuting a new creative campaign by agency The Richards Group that kicks off with a TV commercial directed by Jeff Bednarz. The spot, “Style Points,” features real athletes and supports the launch of Russell Athletic’s moisture-wicking Dri-Power® line. The spot broke last night during the Little League World Series on ESPN and will air nationally throughout 2011.

“Style Points,” begins with the phrase, “Style points don’t show up in the box score,” and highlights the work, pride, blood and tears that shape an athlete. The imagery unfolds in lush detail with high-speed motion photography interwoven with 16 mm footage for a rich, organic quality and a nod to sporting provenance.

You know, if Adidas keeps putting out apps that sound as groovy as this, I might even pick up a sport other than my daily trackpad aerobics.

miCoach is the new mobile sport training app from adidas. miCoach invites you to join adidas stars Jessica Ennis, Andy Murray, David Villa, Jonny Wilkinson, Victoria Pendleton, Derrick Rose & Reggie Bush as they train to get faster for their sport. As the new season dawns, remember adidas miCoach and be faster for your season.

When describing the subject, students offer words like "leathery, crooked, sturdy" and yes they're talking about the sneakers and not the naked man's wee-wee. Very funny. Except not.

"Wassup Shirtoff?"

Secret muscles. Think about that.

"You hear that sound? That's the sound of your muscles getting super big"

Kenny Powers and Jeremy Shockey have a full stare-down on the leg press. "How does it feel to fail?"

In this launch ad for K-Swiss Tubes, Kenny Powers takes on Jeremy Shockey, Urijah Faber, Patrick Willis, when not enjoying a massage on the beach. It's 72and sunny that has convinced the character from "Eastbound & Down" - played by Danny McBride - to reprazent tubes. They even got Jody Hill to direct it.