Bar bragging to a bartender who doubts it. He story doesn't have a leg to stand (ba-dum-tish!)
VERSUS, the fastest growing sports cable network in the country and the exclusive cable television home of the Tour de France in the U.S., enlisted Zoic Studios to help the network re-design and implement a new graphic approach to promote the network’s tenth year of Tour coverage under the banner “The Most Epic Race Ever.”
The key directive, as envisioned by Tripp Dixon – Vice President of Creative Services for VERSUS, was to highlight the inherit drama and heroic aspect of the race. The other goal was to provide the network with an updated toolkit flexible enough to accommodate ongoing rapid-fire coverage at all stages of the race with plenty of production value and visual interest.
Zidane's story about a man unlike others, a man that runs like sparks fly.
Spot the football heroes! It is as if 180 Amsterdam and W+K Amsterdam have decided to duke it out in epic-length football ads this year.
Players on epic journey in this ad are;
• Steven Gerrard (England/Liverpool)/ The Powerhouse
• Michael Ballack (Germany/Chelsea)/ The Capitano
• Steven Pienaar (South Africa/Everton)/ The Link
• Lionel Messi (Argentina/Barcelona)/ The Spark
• Daniele De Rossi (Italy/Roma)/ The Gladiator
• Shunsuke Nakamura (Japan/Yokohama Marinos)/ The Specialist
• David Villa (Spain/Valencia)/ The Blaze
• Jozy Altidore (USA/Hull City)/ The Trigger
• Andrés Guardado (México/Deportivo de La Coruña)/ The Wingman
• Kaká (Brazil/Real Madrid)/ The Maestro
• Yoann Gourcuff (France/Bordeaux)/ The Creator
Briefing: To promote Liga Sagres. To reinforce Sagres as a football brand, to increase both the attendance at the stadiums and Sagres sales.
Idea: Get on the Field – Sagres makes posible the wildest and most unreachable dream of every soccer lover: to put on their boots and experience what it feels like to play a game on real stadiums, completely full of fans. Collect the codes from the bottle caps, insert them on the website, choose the game you wish to play and “Get on the Field”.
Results: More than 287.630 visits to Sagres website... 8.5 millions codes inserted by consumers... More than 2.000 teams created from all parts of the country... And more than 10.4 million page views on the promotion´s website (in a country with a population of only 10 million people)
Marketing campaigns often receive accolades and awards, but it isn’t often that they set a world record in the process. Well, the Guniess book of Records ad set a Guniess world record with their own one second commercial- and now Adidas has set the record for the worlds largest comic!
"Unity" from the NBA Playoffs Campaign, completed by Brickyard VFX via Goodby Silverstein & Partners. It's one of seven spots airing throughout the playoffs.
This is Brickyard's fourth straight year working with the NBA on their playoffs campaign. “Unity” juxtaposes footage of rivals Magic Johnson and Larry Bird, and uses interview clips with each player to emphasize the importance of team unity in achieving victory. Ultimately the seven spots are tied together through different spins on the NBA Playoffs’ “where amazing happens” tagline. DJ Steve Porter set the footage to various beats, mixing and looping dialogue to create the innovative rap-like flow of the spots.
Holy wow, this new Nike ad is epic folks. In the split seconds of "almost a goal" we see the future, where fans rejoice, new workouts are modelled after players moves, babies are named after Wayne Rooney, and even the Queen pops in for a cameo. If they fail, their future is bleak. Watch as Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, kick, dribble and pass the ball that can bring a nation eternal happiness, while bringing others to their knees.
TEAK Zips Up Another Project For JanSport
In the same way that legions count on JanSport backpacks to haul their possessions through life, the bag giants have come to rely on digital studio TEAK to portray their highly regarded brand image. First, TEAK delivered the Skip Yowell Story - an award-winning documentary on company founder Skip Yowell. Now, building on the success of a previous JanSport microsite and brand video, TEAK has teamed up with Creature Seattle to shoot, produce, and edit another lively brand video showing off the utility and style of the iconic backpacks.
TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan. A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website (www.adidas.co.jp/JFA) where the entire story comes together as a digital comic book (www.adidas.co.jp/JFA/skycomic).
Chalking the roads is a Tour de France tradition. Spectators write messages of encouragement to their favorite riders.
Outside of the Tour, LIVESTRONG and the Lance Armstrong Foundation have embraced the idea of using the roads as a huge canvas, encouraging people to chalk messages of hope in the fight against cancer.
The Nike Chalkbot was a way to take this positive message even further. It brought the roads of France to everyone. By sending a message to the Chalkbot through SMS, web banners, Twitter or WearYellow.com, people around the world were able to make their mark in yellow.
Adfreak found the ultimate comment to this Nike ad, where Tiger Woods father, Earl Woods, asks a few questions before he returns to golf. Take it away maestro:
"Using the out-of-context words of your dead father in an attempt to clean up your image just might be more offensive than nailing dozens of hookers across the U.S. while your wife raises your kid." —Jason Piroth, 4/8/10
Zlatan Ibrahimovic battles it out on a mechanical pitch that changes the climate, testing Zlatan's and the Mercurial Vapor Superfly II's abilities to adapt fast t changing conditions. Unfazed by the changes, since he's got the Nike SENSE adaptive traction super studs, Zlatan makes a goal anyway right before the goal vanishes from the pitch.
Puma celebrates football and Africa, see the tie-ins at head to www.pumafootball.com or facebook.com/pumafootball.
A celebration of true football. For Africa. For Football. For the insane love of the game we possess that unites us beyond borders. Bringing Football back to its roots. Because love is football.
Soooo, Reebok is so comfortable you feel like you’re wearing nothing at all when working out? Or you just wanted to get attention with famous nekkid athletes. Latter! Which begs the question, after Liddell and Chad, who’s next to strip?
Conquer Yourself continues the long-running Impossible is Nothing theme for Adidas. It’s wateriffic.
Hurry, better get an augmented reality graphic on your product. Whatever it may be. ALL THE KIDS ARE DOING IT! Although, I suggest you try this Adidas AR online game with new kicks rather than playing two hours straight, then doing it. *holds nose* Next up for AR product fun? Trojan! (Via.)
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