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Publicis Seattle creates new visual identity for the 2018 Special Olympics

Publicis Seattle unveiled the new visual identity for the 2018 Special Olympics USA Games. The agency was tapped as the sole agency to create the identity and corresponding tagline – Rise With Us. The games will be held in Seattle in 2018.

Commercials: 
 

Reebok "Disco chalk" (2016) :04 (Sweden)

Reebok "Disco chalk" (2016) :04 (Sweden)

On May 14th, the glam hits the fan with the biggest, most glamorous music competition of the year: Eurovision. It’s a guilty pleasure among millions, and the fitness community is no exception. So to help get athletes in a sparkly mood, Reebok created Disco Chalk.

 

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Luis Costa is a badass. He was a paratrooper until he got into an accident on his thirtieth birthday and lost a leg. As a testament to where he came from, he decided to tattoo his prosthetic leg.

 

Fox Sports "Young Guns: The Rebel- Rickie Fowler" (2016) :30 (USA)

Rickie Fowler's a rebel because he's loud and brash and fearless and he's going to prove himself big time at the U.S. Open.

 

Fox Sports "Young Guns: Rory Mcllroy" (2016) :30 (USA)

There's a lot of weather metaphors going on here in this U.S. Open spot featuring Rory Mcllroy.

 

Fox Sports "Young Guns" (2016) :30 (USA)

There's a lot going on in this spot for the U.S. Open starring Jordan Spieth.

 

Corinthians - 30 Million Sponsors - (2016) 1:43 (Brazil)

Corinthians - 30 Million Sponsors - (2016) 1:43 (Brazil)

Corinthians is one of the biggest clubs in the world, two-time world champion and current Brazilian champion. But, despite being the winning team in most games, Corinthians do not have the same money as the richest teams in the world.

 

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)

Checking has always been a part of the game of hockey – and now, it’s a game itself. Hockey Club Davos, a professional Swiss Hockey team, is like so extremely successful teams today, financially dependent on merchandise and ticket sales.

 

Lacoste "#supportwithstyle" (2016) 1:34 (France)

Lacoste "#supportwithstyle" (2016) 1:34 (France)

Lacoste gets all dancy and stop motiony for this spot.

 

Puma "Beatbot" (2016) 1:30 (2016) (USA)

Puma "Beatbot" (2016) 1:30 (2016) (USA)

Puma isn't just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against.

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