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Keen - Flower - (2016) : 15 (USA)

Keen - Flower - (2016) : 15 (USA)

Remember kids, "you don't have to dance among the flowers to make life blossom." Some great camera trickery going on here to make her fly.

 

Keen - Epic Novel - (2016) : 15 (USA)

Keen - Epic Novel - (2016) : 15 (USA)

"We knew the world wasn’t thirsting for yet another shot of a guy jumping over a log or a girl hiking past a stream. We wanted to bring some self-expression and charisma to the outdoor world…and simultaneously connect the brand to the broader lifestyle market.

 

Keen - Masterpiece - (2016) :15 (USA)

Keen - Masterpiece - (2016) :15 (USA)

Determined to break free from the usual "outdoorsy" styling of sunsets and people hopping over clear water creeks, KEEN wants to lure millennials into their interesting looking sandals by telling them how great they are, and their lives can be, not talk about their

 

adidas "Not made for normal" (2016) 1:07 (USA)

adidas "Not made for normal" (2016) 1:07 (USA)

To promote its climachill line of moisture wicking clothing, adidas featured women running in hot locations. There's a lot of heat and sweat. And running. And ice cream melting. And deserts. It looks like a cool spot, see what I did there? Also I dig the music.

 

Nike LunarEpic Flyknit - Run Forever (2016)

 Nike LunarEpic Flyknit - Run Forever (2016)

Is this what a runners high feels like? This new Nike ad from Blacklist is pretty trippy.

 

ESPN "This is SportsCenter: "Utensil" (2016) :30 (USA)

ESPN "This is SportsCenter: "Utensil" (2016) :30 (USA)

Jordan Spieth decides which utensil to use to eat his soup with the help of his caddie Michael Greller. SportsCenter anchor Stan Verrett takes note and does the same. Quite smart, and funny.

 

PGA Tour Superstore "Foursome" (2016) :30 (USA)

PGA Tour Superstore "Foursome" (2016) :30 (USA)

When in doubt, go with the guy who has the right golf clubs. That's the takeaway from this spot starring pro golfers Lexi Thompson and Rickie Fowl

 

Under Armour "Michael Phelps: Rule Yourself" (2016) 1:30 (USA)

Under Armour "Michael Phelps: Rule Yourself" (2016) 1:30 (USA)

Michael Phelps last shot at gold. Under Armour doesn't actually have a swimwear line, but signed up, back in 2010, to be Phelps' "dryland" sponsor.

 

Playstation "Samir Ait Said" (2016) :50 (France)

Playstation "Samir Ait Said" (2016) :50 (France)

#GameisNeverOver till you get it right. Just ask gymnast Samir Ait Said, who declares like a mantra, over and over again je suis un gif, repeating the moves, and screwing up the dismount until he finally gets it right.

 

Playstation " Souleymane Cisshoko" (2016):50 (France)

Playstation " Souleymane Cisshoko" (2016):50 (France)

For Playstation, #TheGameIsNeverOver. Not just for gamers, but for athletes of all kinds. Playstation signed a three-year partnership with the prestigious French sports institute: INSEP. In this spot, boxer Souleymane Cisshoko declares himself to a be a gif.

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