"We knew the world wasn’t thirsting for yet another shot of a guy jumping over a log or a girl hiking past a stream. We wanted to bring some self-expression and charisma to the outdoor world…and simultaneously connect the brand to the broader lifestyle market.
Determined to break free from the usual "outdoorsy" styling of sunsets and people hopping over clear water creeks, KEEN wants to lure millennials into their interesting looking sandals by telling them how great they are, and their lives can be, not talk about their
To promote its climachill line of moisture wicking clothing, adidas featured women running in hot locations. There's a lot of heat and sweat. And running. And ice cream melting. And deserts. It looks like a cool spot, see what I did there? Also I dig the music.
#GameisNeverOver till you get it right. Just ask gymnast Samir Ait Said, who declares like a mantra, over and over again je suis un gif, repeating the moves, and screwing up the dismount until he finally gets it right.
For Playstation, #TheGameIsNeverOver. Not just for gamers, but for athletes of all kinds. Playstation signed a three-year partnership with the prestigious French sports institute: INSEP. In this spot, boxer Souleymane Cisshoko declares himself to a be a gif.