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Skechers Shape-Ups - Bye Bye Trainer / Kim Kardashian (2011) :30 (USA)

Skechers Shape-Ups - Bye Bye Trainer / Kim Kardashian (2011) :30 (USA)

Fourth quarter airing.

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NFL - Best Fans Ever (2011) :60 (USA)

NFL - Best Fans Ever  (2011) :60 (USA)

Third quarter airing.

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Sports Museum of America

When you count the loves of your life, is sports first or second?

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NFL -Thank you Fans - (2010) :60

NFL -Thank you Fans - (2010) :60
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CBS/College Sports - Utah/Marshall/Miners/Rebels (Print) 2009 (USA)

CBS came to Mother New York to help promote the college football season on CBS College Sports.

The idea taps into the extreme passion a fan has for college football. That nothing, no matter how important, can distract a fan from the game. It is always football first.

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Watercooler
Dumbell
boxing
Pull ups
 

Adidas Climacool - Air Cooled training - print, The Netherlands

Adidas and 180 just did this delicious looking campaign for the Climacool Training range. The breif was quite simple: “show the product”.

180 tackled the distinctly uncool environment of the gym by dramatizing the product benefit which is that it keeps you cool through ventilation technology: Air Cooled Training
Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.

In other words, really big fans were blowing which is probably why this ended up looking so... Oh yeah, I'm going to go there ....Cool.

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Düsseldorf Panthers – The Tougher Football

Germany prides itself as being a nation of footie lovers. But what if the ball's not round? And it's not the Bundesliga, but the German Football League? How do you get Germans to love a different kind of football?

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Yahoo - Obituary for Australian Cricket / Ashes - print UK

If you've been hiding under a rock lately (or avoiding everything adlandsuit has tweeted - hehe) you might have missed that there has been cricket going on. Nick Burcher found a bunch of Ashes cricket ads in the UK press this morning with this obit style ad from Yahoo, declaring the death of Australian cricket. I haven't paid any attention to the games, but I think that's a response to the cocky SBS / Ashes truck ads.

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ashes campaign
 

SBS Ashes - England invented cricket, we're just better at it. Ambient, Australia

A fleet of mobile billboard trucks are currently driving around Sydney with these cocky messages. :) Lines like: For the 1933 Ashes series we had Bradman, Ponsford & McCabe. England had sunburn..

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NFL - Usama Young - (2009) :60 (USA)

NFL - Usama Young - (2009) :60 (USA)

This by NFL fans chosen story will be shown the third quarter. More than 200 player stories were collected and filmed, posted online, and from the 48 best ones fans got to vote for which one would be on the superbowl. Here ya go Young, now you're in the superbowl indeed. But listen to your dad, it's just an ad. Created by BBDO New York.

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