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Bell Helmets - Victory Tested - print 2006

Two print ads from the "Victory Tested" campaign by Crispin Porter + Bogusky campaign for Bell Sweep Helmet. A 2006 Kelly Award finalist.

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Mauresmo
Federer
Sharapova
Nadal
 

Tennis Power - Mauresmo / Federer / Sharapova / Nadal

Four Italian posters for the Italian Tennis Tournament - see inside.

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Print Ad for Nike Soccer gets nationalistic

A somewhat strange Nike soccer ad appears in the November 7th issue of Sports Illustrated. It's full of patriotism, nationalism and attempts to get the point across that soccer is for Americans in time for the World Cup playoffs in Germany.

(read on to see the ad)

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"+10": adidas kicks off on the 10th of the 10th

The creative team behind Adidas latest campaign have a thing for numbers as they launched their nes poster series +10, on the 10th of the 10th at 10:10 CET at adidas.com/football.

The campaign features black and white portraits combined with nationalistic colors of the player portreayed, over 25 players are featured amongthem Beckham, Kaka, Riquelme, Zinedine Zidane, Raúl and Michael Ballack.
The portraits were shot by the photographer Robert Wilson. Robert is the son of the legendary Arsenal goalkeeper Bob Wilson, keeping it all in the football family so to speak.

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ESPN - Goodyear Blimp - 80 Years (2005) 0:30 (USA)

ESPN - Goodyear Blimp - 80 Years (2005) 0:30 (USA)
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Nike gets real in ads to women

Adage yesterday pointed out Nike's new advertising, by W+K, aimed at women. The print ads (there is no TV) feature six different body parts, from shoulders to thighs, and copy that is a bit sassy.

Nancy Monsarrat, Nike's U.S. ad director, called the branding campaign an extension of the "If You Let Me Play" campaign geared toward women that Nike ran in the late 1990s -- with one exception. "In the '90s we finally got smart and said, 'Hey, let’s talk to women.' But we never talked specifically about women’s bodies, and that’s a hot topic right now."

Read on to check out the ads.

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Pony campaign, knock outs, groinkicks and sweet kisses

So, people have been wondering "But what did Pony run instead of that campaign shot by Simon Wakelin?" that we showed you earlier this week. Fred & Farid called on team Sandro from Sandrofilm to make a knock out campaign. Read more to view.

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Black Spot SNeakers - Kick Ass (2005)

Black Spot SNeakers - Kick Ass (2005)
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Nike "Home Game" (2004) 1:00 (The Netherlands)

Nike "Home Game" (2004) 1:00 (The Netherlands)

Arsenal's Thierry Henry annoys his neighbors by destroying the interior of his home in the name of football. Along the way some Manchester United players show up to get in on the fun. Quite charming work.

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Just hanging on the cross
This tattoo would hurt, I'm sure.
This baby is a member of baby angels, oh yeah.
Talented toes, I must say. "Foot off"?
Pervert! ;)
 

Pony - Print campaign / Black Jesus / Tattoo Baby / Condom toe - (2004) (USA)

The new Pony campaign, a relaunch of Pony in 120 countries, created by fred & farid at Goodby Silverstein in San Francisco shows the star of shoes - contortionist feet!

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