Sports

 

.sports & sportsgear (ads)

 

Adidas - 'Double-Sided' Olympic Flip-Book - print, China

Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

Commercials: 
Country: 
Ad type: 
 

Adidas - Impossible Jerseys - print, China

As the text on this image explains, the impossible Jerseys were given away with magazines in Hong kong an idea conceived by TBWA\TEQUILA\ Hong Kong:

In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.
So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong’s number one selling youth magazine, MILK.
So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong’s newsstands.
Fans would find France, Argentina, Germany and Spain and every single one was autographed.
It was the first time any magazine had been used to sell apparel in this way.
Commercials: 
Country: 
Ad type: 
 

Nike+ Human Race Marathon post race concert - Faker / Hilltop Hoods - print, Australia

Nike & Publicis Mojo Melbourne promote the Nike+ Human Race marathon by showing off the headline bands playing at the post race concert. If anyone else is getting Sony hands free Band posters déjà vu it's because Ken Taylor is a jammy bastard that gets all the fun gigs. ;)

Commercials: 
Country: 
Ad type: 
 

Adidas - Impossible is Nothing - China Olympics print campaign part 2

See also the previously posted posters - and the TVC that goes with this.

See also: Adidas - Countdown - (2008) :60 (China)

Commercials: 
Country: 
Ad type: 
 

Adidas - All Blacks "this is not a Jersey" - print and online campaign, New Zealand

Is this a first in advertising? Nanotechnology used to engrave names of fans into the threads of All Blacks Adidas Jerseys? Seriously - nanotechnology!

I'll let TBWA\WHYBIN explain:

Here is the latest work from our office in New Zealand for adidas and the All Blacks. This year we are going to engrave the names of thousands of fans onto the actual thread that makes the All Blacks jersey, with ‘AdiThread’.

All is revealed on www.thisisnotajersey.com.

The Fibre Imprinting Nanotechnology was developed by Professor Richard Blaikie of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology. The technology has been commercialized by Canterprise Limited, the Commercialization and Technology Transfer Company of the University of Canterbury. Canterprise CEO, Raiyo Nariman says “Adi Thread demonstrates how state of the art technology coming out of the University can be incorporated into innovative applications in fields outside technology-based products”.

Attached is an image from a test run of an actual thread with the names of 1073 All Blacks on it.

Commercials: 
Country: 
Ad type: 
South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
USA sprinter Tyson Gay: "Ever seen a nation fly?"
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
Chinese Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
Chu Mu-Yen: "No one gets up when a whole country kicks"
 

Adidas Beijing Moments - press, China

TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.

I find the first one kind of creepy due to recent activity around here. But that's probably just me.

Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.

Commercials: 
Country: 
Ad type: 
 

HSBC A5N Rugby - A true gentleman - print, Hong Kong


JWT Hong Kong announces the Asian 5 Nations Rugby Tournament sponsored by HSBC, a gentleman's game.

Commercials: 
 

Olympus Binoculars - Closer - (print) Australia

I'm not sure if JWT Sydney is telling me that the items viewed through Olympus Binoculars come a lot closer, or that Olympus Binoculars are magical animal magnets that suck the critters in. Either way, funny images.

Commercials: 
Country: 
Ad type: 
 

HUSH and Nike Make a big splash


New York-based HUSH has collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID stores throughout the United States and Europe. The dynamic imagery is delivered directly to the consumer through two core concepts. In Splash, a blank white shoe stomps into a puddle of paint. In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of all colors and styles.

"Nike is the kind of company that continually strives to reinvent its image and reach millions through its brand identification. We relish the chance to work with such a company, aligning ourselves with the same chameleon-like qualities. In the diverse advertising community, we pride ourselves on our ability to provide a wide range of high-caliber work no matter what the project medium," commented HUSH director Erik Karasyk.

Ad type: 
Commercials: 
 

Adidas guerilla stunt - giving marathon runners their "second wind" in New Zealand

Pop Quiz hot shot. You´ve been briefed by Adidas to do a stunt sure to grab the attention of the 11,000 runners of the Auckland Marathon. Adidas wants you to give the runners hope, remind them that nothing is impossible even when there's 42 kilometers left, and do it in that kick-ass over the top Adidas way.
What do you do? What do you do?

Why, it's a given that build a custom made gianormous hurricane fan that'll give runner 50 knots worth of second wind at 17 km mark if they opt to run in the adiBOOST lane. A massive gust of wind will cool, push and amuse and leave the runners thinking "yeah, what the heck, nothing is impossible". Or at least thinking: "Weeeeeeee!" which is just as good, really.

Hell, even Darth Vader and other fans of the dark side opted to use the fan. Go adiBOOST! See film of the contraption in action inside (super adgrunts).

Ad type: 
Commercials: 

Pages

Top