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Sports

 

.sports & sportsgear (ads)

 

Dick's Sporting Goods - Every Snap - (2013) :60 (USA)

Dick's Sporting Goods - Every Snap - (2013) :60 (USA)

Rock Paper Scissors editor Biff Butler hits the turf with Anomaly and @radical.media to deliver a suspenseful :60 spot for Dick’

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Decathlon

Decathlon is a French equipment retailer who likes to help all sporting enthusiasts.

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Porteur Bike sale

Porteur is a new bicycle brand that has a one-for-one scheme, kind of like Tom's shoes. Buy a bike and they'll donate one. In order to promote their 10% sale, they decided to run the ad where cyclists were sure to see it: On the street. Made from water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Clever use of a timely 10% discount. Because when the ads disappear so does the sale.

Fair enough. But what happens if it doesn't rain or snow in Stockholm for a bit? I realize this is impossible in spring there, but if we pretended climate change hit the land of Vikings, when's the official sale end?

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NBA - "Brandon and Monta" - (2013) :30 (USA)

NBA - "Brandon and Monta" - (2013) :30 (USA)

The latest NBA BIG commercial "Brandon and Monta" is an amusing take on the friendship of Milwaukee Bucks' players Brandon Jennings and Monta Ellis.

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Skechers - GOrun 2 -- Man vs Cheetah (2013)

Skechers - GOrun 2 -- Man vs Cheetah (2013)

Run Forrest!

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NBA - Disappearing Act - (2013) :30 (United States)

NBA - Disappearing Act - (2013) :30 (United States)

MPC recently collaborated with Spike Lee and Goodby, Silverstein & Partners on a trio of NBA spots featuring Clippers point guard Chris Paul and New York Knicks legend Bernard King. VFX Supervisor Jake Montgomery and Producer Juliet Tierney led MPC’s VFX team on the efforts, while Mark Gethin handled the color grade.

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Buy milk & give milk - Porteur bikes give one away for each one you buy

Our pal Martin Cedergren tells us about his latest project;

"Porteur is a new bicycle brand inspired by the bicycles used in the past by messengers and milkmen. With a front mounted carrier it’s perfect for contemporary city life. And it comes with a unique promise - for every bicycle sold, one bicycle is donated to youths in developing countries. One for one, the promise is carried forward.

To make people aware of this promise, we have created a new campaign called: Buy milk – Give milk.

On Thursday this week, ambassadors of the brand, will use Porteur bikes to deliver milk to offices in downtown Stockholm. One litre costs 98 Swedish crowns. All money is then donated to buy therapeutic milk for children in need via UNICEF - One for one.

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University of Oregon - Fan / Super fan - (2012) :60 (USA)

University of Oregon - Fan / Super fan - (2012) :60 (USA)

The superfan is at a loss for words.

See also the screamer and the clapper for the full story.

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Nike - Run your city - (2012)

Nike - Run your city - (2012)

Oh my! The city is like one big giant video game!

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Nike Free - I Would Run To You - (2012)

Nike Free - I Would Run To You - (2012)

Redheaded lady runs across the country to her boyfriend that ended up in a hospital after failing even running out of New York City.

Redheads win.

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