Sports

 

 

.sports & sportsgear (ads)

 

HUSH and Nike Make a big splash


New York-based HUSH has collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID stores throughout the United States and Europe. The dynamic imagery is delivered directly to the consumer through two core concepts. In Splash, a blank white shoe stomps into a puddle of paint. In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of all colors and styles.

"Nike is the kind of company that continually strives to reinvent its image and reach millions through its brand identification. We relish the chance to work with such a company, aligning ourselves with the same chameleon-like qualities. In the diverse advertising community, we pride ourselves on our ability to provide a wide range of high-caliber work no matter what the project medium," commented HUSH director Erik Karasyk.

Ad type: 
Commercials: 
 

Adidas guerilla stunt - giving marathon runners their "second wind" in New Zealand

Pop Quiz hot shot. You´ve been briefed by Adidas to do a stunt sure to grab the attention of the 11,000 runners of the Auckland Marathon. Adidas wants you to give the runners hope, remind them that nothing is impossible even when there's 42 kilometers left, and do it in that kick-ass over the top Adidas way.
What do you do? What do you do?

Why, it's a given that build a custom made gianormous hurricane fan that'll give runner 50 knots worth of second wind at 17 km mark if they opt to run in the adiBOOST lane. A massive gust of wind will cool, push and amuse and leave the runners thinking "yeah, what the heck, nothing is impossible". Or at least thinking: "Weeeeeeee!" which is just as good, really.

Hell, even Darth Vader and other fans of the dark side opted to use the fan. Go adiBOOST! See film of the contraption in action inside (super adgrunts).

Ad type: 
Commercials: 
Chinese womens volleyball team - see the TV commercial that goes with this poste
Zheng Zhi, captain of the Chinese football team.
Hu Jia, gold medallist at the 2004 Olympics in the 10 metre platform dive.
Sui Feifei, basketball player with the Sacramento Monarchs.
 

Adidas - Together in 2008 Impossible is Nothing - China Olympics print campaign

TBWA China, is already gearing up for the olympics with this "Together in 2008, Impossible is Nothing" campaign, a little rah rah for all the Chinese.

Commercials: 
Country: 
Ad type: 
 

Nike Rugby - We stare in your general direction - print (2007) UK

This newspaper ad from W+K UK, created by Copywriters: Shay Reading & Stuart Harkness and CD Chris Groom which ran in October during the Rugby World Cup makes me think of that Monthy Python "we fart in your general direction" gag. It looked hairy there for a while, but the line proved it was foreseeing the future. Not without a fight indeed.

Commercials: 
Country: 
Ad type: 
 

Radiator "All the rubber you'll need" / Sex on surfboards

Are we promoting unsafe sex or wet suits? Wet suits! Or, sex sells part onehundredumpteen.

Photographer Jimmy Fok shot the saucy little scenarios on surfboards for ad agency The Furnace in Sydney. Art Director was Paris Giannakis and copywriter Andrew Allsop.

Commercials: 
Country: 
Ad type: 
 

NBC - NHL - Swedish Twins (2007) :30 (USA)

NBC - NHL - Swedish Twins (2007) :30  (USA)

Not all "Swedish twins" are ladies.

Country: 
Commercials: 
 

Discovery Channel hangs out climber - for seven days

What the hell is going on here? Well, Discovery channel are alerting people to their new documentary series "Everest, life and death", and they've hired climber Philip Junaeus to climb something for them - this is his camp. You can watch the Philip Junaeus and see how he's doing on Discovery's website here Everest.

(please see inside for full view of the camp)

Ad type: 
Commercials: 
 

NFL - Goodbye (2007) 0:30 (USA)

NFL - Goodbye (2007) 0:30 (USA)

Fourth Quarter
Agency: In-House

Country: 
Commercials: 
 

Nike - McEnroe (2007) In-Store Posters (France)

DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.

Commercials: 
Country: 
Ad type: 
 

Ambient Laser Ad Campaign For Nike

DDB Paris was presented with a brief for Nike showing off a package of 4 sport shoes now possible due to a new laser technology. Inspired by the idea of lasers, they came up with the idea to create a sport shoe by piercing a a metal sheet. See more inside.

Commercials: 
Country: 
Ad type: 

Pages

Top