The new Sportsbet campaign shows us that it's the new manly sized betting app in a world of teeny tiny twee tech.

Client Sportsbet.com.au Agency Grey Melbourne Production The Sweet Shop Director : Sam Holst Executive Creative Director : Michael Knox Art Director : Jackson Harper Copywriter : Shannon Crowe Producer : Phil Liefting Executive Producer : Edward Pontifex Executive Producer : Fiona King DoP : Bob Humphreys Post production : Method Studios Agency Producer : Sandi Gracin Editor : Cushla Dillion Account manager : Prue Webb
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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