By now the story-telling style is familiar, we see a screen and someone who is on facebook. By watching what he types and erases, types and erases we can tell that this is a little more serious than a lost bromance, and our typing hero here is at a loss for words. Something happened the other night, something big.

He finally decides to send a song instead, and now we can watch his friend type and erase, type and erase. C'mon guys, just kiss already.

Ad agency: Droga5
Music: Avicii "You Make Me"

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.