By now the story-telling style is familiar, we see a screen and someone who is on facebook. By watching what he types and erases, types and erases we can tell that this is a little more serious than a lost bromance, and our typing hero here is at a loss for words. Something happened the other night, something big.

He finally decides to send a song instead, and now we can watch his friend type and erase, type and erase. C'mon guys, just kiss already.

Ad agency: Droga5
Music: Avicii "You Make Me"

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.