Spotify returns with more commercials created by Droga5.

In this ad, Spotify is positioned as synonymous to "music", rather than a streaming service in your pocket or any other USP. One of the boys who had a lovely bromance reminisces to a song and Facebook images, before he sends a message to his old pal. The entire premise is seen on the screen of a computer, and long lost bromance pal calls him up via Skype as soon as the message is received.

Yeaaah. I'm not feeling it, Spotify. I mean, congratulations on saving budget by managing to tell a story entirely within a computer screen. But all you're telling me is that songs trigger memories, really. There are other services where I can send music to my pals (hello, Google Music) without having facebook involved. Good choice of song though, I predict you'll get a lot of love for that alone.

Ad agency. Droga5, NYC
Music: Weezer - "Say It Ain't So"

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.